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Entrepreneurship Summative 1

Total questions: 30

Worksheet time: 20mins

Name
Class
Date
1.

What is the primary objective of a feasibility study?

a)

To secure financing

b)

To reduce risk

c)

To determine the feasibility of a business idea

d)

To create a detailed marketing strategy

2.

Which part of the business plan describes the overall purpose and direction of the business?

a)

Business Model

b)

Environmental Analysis

c)

Executive Summary

d)

Marketing Strategy

3.

Which of the following is NOT a type of business model mentioned in our discussion?

a)

Retail Business Model

b)

Subscription Business Model

c)

Franchise Business Model

d)

Partnership Business Model

4.

What does consumer analysis focus on?

a)

Market Forecast

b)

Target Market

c)

Competitor Strategies

d)

Wealth Improvement Approaches 

5.

Which section outlines how a business will attract customers and drive sales?

a)

Business Model

b)

Competitor Analysis

c)

Marketing Strategy

d)

Financial Plan

6.

What is included in the environmental analysis of a business plan?

a)

Business Model

b)

Industry Trends

c)

Executive Summary

d)

Product Position

7.

What type of business model involves licensing a brand and operational procedures to others?

a)

Subscription Model

b)

Franchise Model

c)

Freemium Model

d)

Marketplace Model 

8.

What is the purpose of a business’s vision statement?

a)

To outline the business's structure

b)

To describe the business’s long-term aspirations

c)

To detail the business’s marketing strategy

d)

To identify the business’s target market

9.

Which factor is NOT considered in deciding the location of a business?

a)

Proximity to customers

b)

Distance from raw materials

c)

Geographic conditions

d)

Employee salaries

10.

What is the first step after having a business idea?

a)

Prepare the business plan

b)

Conduct a feasibility study

c)

Test the possibility of the idea

d)

Create a marketing strategy

11.

A business plan is a detailed document that describes how a business will open and operate.

a)

True

b)

False

12.

The feasibility study is more detailed than the business plan.

a)

True

b)

False

13.

A business plan is necessary to secure financing for a business.

a)

True

b)

False

14.

The executive summary of a business plan includes the business’s Vision, Mission, Goals, and Objectives.

a)

True

b)

False

15.

Market forecast analyzes the strengths and weaknesses of competitors.

a)

True

b)

False

16.

A freemium business model provides basic services for free and charges for premium features.

a)

True

b)

False

17.

The marketing strategy outlines how a business will handle its internal operations.

a)

True

b)

False

18.

A retail business model involves selling directly to customers at a markup.

a)

True

b)

False

19.

The feasibility study results have no impact on whether a business plan should be prepared.

a)

True

b)

False

20.

The description of the business should include its mission and vision.

a)

True

b)

False

21.

The part of the business plan that includes Vision, Mission, Goals, and Objectives.

(a)  

22.

The strategic tool that helps determine external and internal factors affecting the business.

(a)  

23.

The (a)   Business Model is businesses offer basic services for free and premium features for a fee.

24.

The (a)   study is the detailed investigation that examines all aspects of the business idea.

25.

The (a)   analysis focuses on the target market and customer needs. 

26.

The document that describes how a business will open and operate.

(a)  

27.

The W_____ I______ Approach outlines how a business will increase its wealth over time.

(a)  

28.

The M (a)   Business Model involves a platform connecting buyers and sellers.

29.

The analysis that evaluates competitors in the market.

(a)  

30.

The B_____ M_____ is the part of the business plan that describes how the business will create and capture value.

(a)