WorksheetsChapter 35 - Vocabulary
Total questions: 15
Worksheet time: 8mins
The part of a brand that consists of a symbol, design, or distinctive coloring or lettering.
brand mark
trademark
trade name
brand name
A strategy that uses an existing brand name for a new or improved product in the line.
brand extension
brand licensing
co-branding
mixed brands
A brand name, brand mark, trade character, or a combination of these that is given legal protection.
brand mark
trademark
trade name
brand name
Physical container or wrapping for a product.
package
label
box
container
An information tag, wrapper, seal, or imprinted message that is attached to a product or its package.
label
product information
nutritional information
warranty
A brand mark that is given human form or characteristics.
trade character
trademark
trade name
brand name
A brand owned and initiated by wholesalers and retailers.
national
private
generic
Also known as a manufacturer's brand.
national
private
generic
The legal authorization by a trademarked brand owner to allow another company to use its branding.
brand extension
brand licensing
co-branding
mixed brands
Identifies the company or division of a particular company.
trade character
trademark
trade name
brand name
An approach used by companies offering a combination of national, private, and generic brands.
brand extension
brand licensing
co-branding
mixed brands
The word, group of words, letters, or numbers of a brand that can be spoken.
trade character
trademark
trade name
brand name
The name, design, or symbol that identifies the product of a company or group of companies.
trade character
trademark
trade name
brand
Works well when both companies brands complement each other.
brand extension
brand licensing
co-branding
mixed brands
Usually referred to as "no frills" products with no brand name.
national
private
generic
