WorksheetsSEM Ch 1 Vocab Quiz
Total questions: 12
Worksheet time: 6mins
The 4P's of Marketing are:
price, promotion, play, place
price, promotion, place, product
price, prediction, place, promotion
The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants
promotion
consumerism
marketing
The "market" for a particular product includes...
potential customers only
existing customers only
potential & existing customers
Statistics that describe population in terms of personal characteristics
demographics
marketing mix
economics
The study of the choices and decisions that affect making, distributing, and using goods and services
marketing
economics
finance
GDP - (gross domestic product)
value of goods & services that are planned to be produced in the future
the value of all goods and services produced outside of a country
the value of all goods and services produced within a country
The competition is...
the struggle among companies for customers
the struggle within a company as to which customers to target
picking fights with other companies
legal protection of a creator’s intellectual property or products
Copyright
trademark
patent
Profit is different from revenue because...
profit must always be positive
profit is the money left after all costs and expenses of a business are paid
revenue is always lower than profit
idea that organizations need to satisfy their customers while also trying to reach their organizations’ goals
marketing
marketing concept
target market
The basic necessities for life
wants
needs
demographics
GDP
Having the "latest and greatest" can be viewed as
needs
wants
markets
advertising
