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Marketing 1 Strand 1

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

What is the process of developing, promoting, and distributing products/services to satisfy needs and wants?

a)

Managing

b)

Operating

c)

Marketing

d)

Sales

2.

A new company is trying to decide to have only a website or to open a traditional brick and mortar store on main street. Which of the 4 P’s of marketing relates to that decision?

a)

Place

b)

Price

c)

Promotion

d)

Place

3.

Which of the four P’s of marketing effects advertising and public relations?

a)

Product

b)

Price

c)

Place

d)

Promotion

4.

A local deli decides to sell it's sandwiches through a delivery service. This decision deals with which of the 4 Ps of marketing?

a)

Place

b)

Price

c)

Product

d)

Promotion

5.

The vending machines can either have more flavors of soda or could add Rock Star and Dasani. This decision is related to which of the 4 P’s?

a)

Product

b)

Price

c)

Promotion

d)

Place

6.

_______ states that businesses must satisfy customer's needs & wants in order to make a profit.

a)

Marketing Concept

b)

Marketing Segmentation

c)

Product Orientation

d)

Product Distribution

7.

What is it called when a business looks at data gathered on a continuous basis from many sources and makes decisions based on that data?

a)

Selling

b)

Marketing Information Management

c)

Market Planning

d)

Product Service Management

8.

When you determine a price for a bag of chips which of the following should be considered in the amount that is charged?

a)

Cost

b)

Color

c)

Logo

d)

Media

9.

The 4P's are sometimes called?

a)

Planning Marketing

b)

Marketing Mix

c)

Target Marketing

d)

Marketing Segmentation

10.

When discussing marketing for a theme park what does “product” refer to?

a)

The location of the park

b)

The attractions at the park

c)

The ticket to get into the park

d)

The name and logo of the park