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Sales Unit Review

Total questions: 35

Worksheet time: 18mins

Name
Class
Date
1.

A Clinique sales associate speaking to the ultimate consumer about the differences in facial cleansers would be an example of this:

a)

Personal Selling

b)

Telemarketing

c)

B2B Selling

d)

Non-Personal Selling

2.

All are examples of personal selling except

a)

Retail Selling

b)

B2B Selling

c)

Telemarketing

d)

Print Advertising

3.

Advertising & displays are examples of this. They help create “retail” store traffic.

a)

Retail Selling

b)

B2B Selling

c)

Telemarketing

d)

Non-personal Selling

4.

When you buy something for social approval, recognition, power, or love, you are buying it with this motive.

a)

Rational Motive

b)

Emotional Motive

c)

Logical Motive

d)

Sensational Motive

5.

A person is using this buying motive when they buy something for product dependability, health or safety considerations, saving time or money.

a)

Rational Motive

b)

Emotional Motive

c)

Logical Motive

d)

Sensational Motive

6.

How often a product is purchased, the amount of information needed to make a purchase, the importance of a purchase to a customer, and the perceived risk involved in the purchase are all examples of this.

a)

Considerations in determining buying motives.

b)

Parts of the product presentation process.

c)

Factors of the decision making process.

d)

Steps of a sale.

7.

All are goals of selling except:

a)

Customer satisfaction

b)

All are goals of selling

c)

Repeat business

d)

Referrals

8.

The advantages or personal satisfaction a customer gets from a good or service

a)

Stickiness

b)

Sales

c)

Features

d)

Benefits

9.

The basic, physical, or extended attributes of the product or purchase

a)

Stickiness

b)

Sales

c)

Features

d)

Benefits

10.

Matching the characteristics of a product to a customers needs and wants.

a)

Consumer Selling

b)

Service-Good Selling

c)

Feature-Benefit Selling

d)

Satisfaction Selling

11.

Which of the following decision-making processes would most likely apply to a person purchasing a new iPad and does so about every 5 years?

a)

Routine

b)

Limited

c)

Extensive

d)

Insane

12.

Which of the following is not a source for salespeople to gain product knowledge?

a)

Direct experience

b)

Other people

c)

Rolodex

d)

Formal training

13.

A lead or potential customer is called a…

a)

Customer

b)

Competitor

c)

Professional

d)

Prospect

14.

When a salesperson simply shows up at a business and tries make a connection or sale without calling ahead, that is called...

a)

Endless chain

b)

Cold canvassing

c)

Eternal chain

d)

Job shadowing

15.

The names of other people who might buy the products, often given to you by another client.

a)

Professional

b)

Referral

c)

Competitor

d)

Objector

16.

The most effective approach method in retail is:

a)

Greeting

b)

Service

c)

Merchandise

d)

Retail

17.

Observing, listening, and questioning may be used to help in which step of the sales process?

a)

Determine Needs

b)

Product Presentation

c)

Approach

d)

Relationship Marketing

18.

Essentially, these are the two things a salesperson does during the product presentation stage of the sale.

a)

Walk & talk

b)

Show & tell

c)

Meet & greet

d)

Lyft & uber

19.

When an electrician is speaking to his supplier about ordering parts, he would use which type of language?

a)

Layman's terms

b)

Plumbers talk

c)

Jargon

d)

Urban

20.

The best form of language for a salesperson to use in a retail selling situation would be ...

a)

Layman's terms

b)

Plumbers talk

c)

Jargon

d)

Urban

21.

Concerns, hesitations, doubts for not making a purchase.

a)

Excuses

b)

Objections

c)

Statements

d)

Questions

22.

Insincere reasons for not buying a product

a)

Excuses

b)

Objections

c)

Statements

d)

Questions

23.

A salesperson can prepare him/herself to handle objections by completing one of these.

a)

Objective statement

b)

Objection analysis sheet

c)

Analytical objectives

d)

Analytical sales

24.

What should a salesperson NOT do when handling objections?

a)

Listen to the objection

b)

Acknowledge the objection

c)

Interrupt the objection

d)

Answer the objection

25.

Which step of the sale does this statement apply to: what were you looking for in a mouthwash?

a)

Relationship marketing

b)

Determining needs

c)

Product presentation

d)

Objections

26.

Objections can be presented as either...

a)

Questions or excuses

b)

Positive or negative excuses

c)

Statements or excuses

d)

Questions or statements

27.

Scheduling a meeting and researching the customer & competition should be handled during the pre-approach in ___________ selling.

a)

Retail selling

b)

B2B selling

c)

Door-to-door selling

d)

Telemarketing

28.

Questions that require more than a yes or no answer are called...

a)

Open-ended

b)

Negative response

c)

Formal approach

d)

Feedback

29.

Selling additional goods or services to the customer...

a)

Also known as suggestive selling, can save the customer time and money.

b)

Benefits the company more than anyone else.

c)

Should be done before the customer has made a commitment to purchase a product.

d)

Occurs during the product presentation step of the sale.

30.

Involves the strategies businesses use to stay close to their customers

a)

Evaluation

b)

Departure

c)

Relationship marketing

d)

Take the order

31.

A salesperson's initial effort to close a sale.

a)

Sample Close

b)

Signal Close

c)

Trial Close

d)

Product Close

32.

Salesperson: Your staff is really going to love this new machine in the office, I'm glad we were able to upgrade the old equipment. By the way, do you happen to know any other companies I could reach out to that are in need of some new upgrades as well?

This is an example of which of the following?

a)

Cold Canvassing

b)

Referral

c)

Prospect

d)

Endless Chain

33.

Begin a conversation, establish a relationship, and focus on the merchandise, are all ...

a)

Purposes of approach

b)

Actions during the pre-approach

c)

Purposes of determining needs

d)

Actions during product presentation

34.

Which is not a step in the sales process?

a)

Approach and determine

b)

Product presentation and objections

c)

Closing and suggestion selling

d)

Customer buying signals

35.

A salesperson who is able to be sensitive to customers needs throughout the sales process may be described as having...

a)

Relationship marketing

b)

Tact

c)

Personality

d)

Relevance