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SGS Business 2.3.6 The Sales Process

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.
This is the amount customers pay for the product
a)
Price
b)
Value
c)
Retail
d)
Cost
2.
What really determines the value that customers place on entertainment and sports?
a)
Whatever owners and producers decide to charge for the product.
b)
The customer’s perception of the product’s quality and/or value.
c)
Whatever ticket brokers decide to charge for that particular event.
d)
The players or performers will determine the price customers pay. 
3.

Which stage of the sales process is demonstrated when an employee provides a customer with detailed information about the product?

a)

Customer engagement

b)

Product knowledge

c)

Response to customer feedback

d)

Post-sales service

4.

Which stage of the sales process would providing wide aisles and exciting visual displays be an example?

a)

Customer engagement

b)

Speed of service

c)

Post-sales service

d)

Product knowledge

5.

Which customer need is met when a large supermarket offers shoppers a range of payment options from which to choose?

a)

Friendliness

b)

Politeness

c)

Convenience

d)

Product information

6.

Which best describes the process of making a customer connect with the business and its products/services?

a)

Post-sales service

b)

Customer engagement

c)

Product knowledge

d)

Providing customers with the opportunity to give feedback to a firm

7.

Which stage of the sales process is being met when an electrical retailer offers a 3-year warranty on all purchases?

a)

Product knowledge

b)

Speed and efficiency of service

c)

Customer engagement

d)

Post-sales service

8.

Which areas of customer service does Amazon pride itself?

a)

Speed of delivery

b)

Free delivery on all items

c)

Price matching products that are cheaper elsewhere

d)

Guaranteed time of delivery

9.

What describes the stages involved from initially engaging with a customer through to offering customer support after product purchase?

a)

Customer feedback

b)

Post-sales service

c)

Customer engagement

d)

The sales process

10.

What stage of the sales process would an employee greeting a customer and offering help when required be an example of?

a)

Product knowledge

b)

Customer engagement

c)

Post-sales service

d)

Speed of service

11.

What would be an important way in which an upmarket restaurant could provide excellent standards of customer service to its customers?

a)

Offer a discount on the next visit

b)

Attentive and knowledgeable waiting staff

c)

Images of every dish on its menu

d)

Low prices

12.

Which websites would provide a way of measuring levels of customer satisfaction for a tourist attraction?

a)

Kayak.com

b)

Expedia.com

c)

Laterooms.com

d)

TripAdvisor.co.uk

13.

Which would be the most appropriate way in which a shoe retailer could provide excellent standards of customer service to its customers?

a)

Enticing window displays

b)

Greeter at the store entrance

c)

Wide availability of shoe sizes always in stock

d)

Fitting rooms

14.

Which two are benefits to a business of providing good customer service?

a)

Customers may increase their spend with the business

b)

Lower prices can be charged

c)

Increased costs

d)

Improved reputation within the marketplace

e)

Increased number of product returns

15.

What are advantages to a business of providing 24 hour virtual customer assistant support on its website?

a)

All customer concerns will be resolved quickly and fully

b)

It is a relatively inexpensive service to provide

c)

The service will always run without any glitches

d)

The service is always available to customers

e)

No investment will be required to improve the technology used