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WorksheetsMMC Quiz 3
Total questions: 16
Worksheet time: 8mins
Which one of these cannot be acchived through content marketing?
Thought leadership
Brand recognition
Audience engagement
Audience evaluation
What can content marketing help us do? (Select two)
Cement position
Talk to other brands
Build relationship
Make money
When thinking of content themes which of these should we consider?
Entertainment
Cost
Inspiration
Education
Access
Which one does not fit when it comes to reasons to have a content strategy?
Co-ordinate
Distribute
Unbalanced tone
Understand ROI
Content should be Consistent, Comparitive , a story about your brand
True
False
Which one of these is the best example of an objective for content?
Increase brand recognition
Increase brand recognition with millennials by 30% by the end of the year
Increase brand recognition for brand by 30%
Increase brand recognition with millennials by 110% by the end of the month
Choose the components of a content strategy
Research & analysis of current content reception
Target Audience identified by gender
Target Audience identified by platform
Content specific goals and tactics
Plans for distribution of content
Main types of content can be curated and created
True
False
When it comes to content we can devide it into...
Paid, Owned and Earned
Paid, Owned and Recieved
Paid, Owned and Achieved
Sell, Sort, Sourced
Your brand Facebook pages is an example of
Paid
Owned
Earned
Promotion
A targeted Instagram ad is an example of...
Paid
Owned
Earned
Revenue
The brand's website can be an example of...
Paid
Owned
Earned
Found
Influncers can be an example of
Paid
Owned
Earned
Paid-Earned
Re-tweets from your own Twitter profile by a customer can be an example of...
Owned
Earned
Paid
Paid-Owned
A review written on your website can be an example of...
Owned
Earned
Paid-Earned
Paid
What should be taken into account when publishing to platforms
AIDA
Best times to post
Chrachter count
Links
Multi-media
