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Business Management I (3.06) 2019 LAP

Total questions: 25

Worksheet time: 25mins

Name
Class
Date
1.

A complaint is any expression of

a)

dissatisfaction.

b)

anger.

c)

sadness.

d)

gratitude.

2.

Which of the following is a common way for customers to express their complaints:

a)

Directly to the CEO

b)

Patiently

c)

Verbally

d)

Silently

3.

Mark is unhappy with the way his new shirt wrinkles, and he shows it to the salesperson. Mark’s complaint is an example of a

a)

true complaint.

b)

false accusation.

c)

difficult customer.

d)

hidden complaint.

4.

Which of the following skills can an employee use to uncover the hidden reason for a customer’s complaint:

a)

Accounting

b)

Questioning

c)

Selling

d)

Marketing

5.

Customer complaints can affect a salesperson by

a)

disappointing her/his friends and family.

b)

making her/his day better.

c)

helping her/him to earn a raise.

d)

causing her/him to lose commission.

6.

Which of the following is a potential cost of customer complaints:

a)

Loss of merchandise

b)

Loss of sales

c)

Loss of employees

d)

Loss of tax breaks

7.

Negative “word of mouth” advertising due to unresolved customer complaints can cost a business its

a)

employees

b)

facilities

c)

reputation

d)

licenses

8.

Spending a lot of time on customer complaints can cause a business to be

a)

unpopular.

b)

very successful.

c)

more profitable.

d)

less efficient.

9.

Which of the following are the three major areas of customer complaints:

a)

Labeling, faulty design, and mispricing

b)

Poor service, inaccurate forms, and rudeness

c)

Product, personnel, and the business

d)

Improper decisions, oversight, and service

10.

Which of the following situations could result in a product complaint:

a)

The business did not accept personal checks.

b)

The customer’s purchase was missing a part.

c)

The salesperson used the wrong credit form.

d)

The transaction took a long time to complete.

11.

A customer complained about the new toaster she had purchased because, even on the lowest setting, it burned the toast. This kind of complaint is caused by the

a)

wholesaler

b)

retailer

c)

salesperson

d)

manufacturer

12.

Which of the following is a common source of product complaints:

a)

Adherence to policies

b)

Hidden costs

c)

Improper labeling

d)

Unsatisfactory service

13.

Sometimes, “false” product complaints can occur when a customer

a)

is charged the wrong price for a product.

b)

purchases a damaged product.

c)

has a personal problem with the employee.

d)

makes the wrong buying decision.

14.

Which of the following is a common source of complaints about personnel:

a)

Rudeness

b)

Creation of policies

c)

Hidden costs

d)

Faulty design

15.

A customer tries to pay with credit card, but the employee tells him, “I’m sorry, sir. We only accept cash.” This situation is likely to generate a complaint about

a)

a product.

b)

credit cards.

c)

the business.

d)

the employee.

16.

Which of the following is a reason a customer might complain about a business:

a)

Use of high-pressure selling techniques

b)

Improperly labeled product

c)

Difficulty reaching someone who can help

d)

Product unable to meet her/his needs

17.

Which of the following is a true statement regarding customer complaints:

a)

The reasons for customer complaints are usually hidden.

b)

Almost all customer complaints involve the product.

c)

The best companies do not receive customer complaints.

d)

Customer complaints can benefit employees and businesses.

18.

Handling customer complaints appropriately can create

a)

customer goodwill.

b)

negative online reviews.

c)

tensions among employees.

d)

more business competition.

19.

A general rule that employees should follow is called a

a)

regulation

b)

law

c)

policy

d)

procedure

20.

Gloria, an employee at a party-supply store, has encountered an unhappy customer. She has a step-by-step process she’ll follow to deal with the situation. This process is known as a

a)

program

b)

formula

c)

policy

d)

procedure

21.

The first step in handling customer complaints is

a)

taking action.

b)

restating the complaint.

c)

thanking the customer.

d)

listening to the customer.

22.

Employees often find that it is difficult for complaining customers to remain angry when they

a)

thank the customer for pointing out the problem.

b)

tell them to calm down.

c)

argue back with valid points.

d)

immediately call for a manager.

23.

After restating a customer’s complaint, the employee should

a)

take action.

b)

investigate the problem.

c)

listen to the customer.

d)

thank the customer for the complaint.

24.

Which of the following is a true statement about company policy:

a)

Company policies change frequently.

b)

Employees don’t necessarily make policies, but they need to follow them.

c)

Company policy is primarily focused on profitability.

d)

Not every company needs policies.

25.

The last step in handling a customer complaint appropriately is

a)

escorting the customer to the door.

b)

completing paperwork.

c)

taking action.

d)

getting your manager.