What is/are the additional complication(s) of international marketing?

A country’s _______ are some of the kinds of information not ordinarily gathered by domestic marketing research departments, but they are required for a sound assessment of a foreign market.

Unisys Corporation’s planning steps calls for _______ which looks for general data on growth in the economy, inflation, business cycle trends, and the like; profitability analysis for the division’s products; specific industry economic studies; analysis of overseas economies; and key economic indicators for the United States and major foreign countries, as well as population trends, such as migration, immigration, and aging.

Unisys Corporation’s planning steps calls for _______ which looks for a general noneconomic review of conditions affecting the division’s business. In addition to the more obvious subjects, it covers ecology, safety, and leisure time and their potential impacts on the division’s business.

Unisys Corporation’s planning steps calls for _______ which looks for detailed analysis of market conditions that the division faces, by market segment, including international.

Unisys Corporation’s planning steps calls for _______ which looks for summary of the state-of-the-art technology as it relates to the division’s business, carefully broken down by product segments.

Unisys Corporation’s planning steps calls for _______ which is a review of competitors’ sales revenues, methods of market segmentation, products, and apparent strategies on an international scope.

What is/are the step(s) in the research process?

Which is NOT a step in the research process?

What is/are the typical problem(s) facing an international marketer when using secondary data?

Asking questions such as who collected the data and checking the consistency of one set of secondary data with other data of known validity are important steps in ______.

______ is data collected specifically for the particular research project.

_____ usually have a large number of respondents, who answer structured oral or written questions using a specific response format (such as yes/no).

______ usually involves asking open ended questions and seeks unstructured responses that reflect the person’s thoughts and feelings on the subject

Typical problem(s) in gathering primary data include(s):

In _____ the questionnaire is translated from one language to another, and then a second party translates it back into the original, and the two original language versions are compared. This process often pinpoints misinterpretations and misunderstandings before they reach the public.

In ____ more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.

_____ is a successive process of translation and retranslation of a questionnaire, each time by a different translator

________ involves countries that have different languages, economies, social structures, behavior, and attitude patterns.

_____ involves using managers, outside consultants or government officials and the key is triangulation which involves comparing estimates produced by different sources to estimate market demand.

_____ assumes that demand for a product develops in much the same way in all countries, as comparable economic development occurs in each country

23. To overcome problems in analyzing and interpreting research information a research must have:

A company has two decisions to make for conducting research: it can use a foreign-based agency or a domestic company or it has the option to use its own facilities or a combination of its own research force and an outside agency. The decision to use any of these will depend on the company’s _____.