The intended group of customers you want to serve.

A one-page financial projection that lists your major revenue sources and expenses.

How you intend to communicate to large numbers of customers, and how you move specific customers to buy from you.

A detailed To Do List of steps you’ll need to take to go from concept and funding all the way to business launch.

Software program to track financial information like budgets, expenditures, invoicing and payroll.

The amount of money earned from the sale of products/services

The cost required for an item or service.

The cost that it takes to produce a product or service

Money paid by an employer to an employee for work done during a period of time.

The amount of money spent to sell product or services.

Cost of running the business that does not lead to the generation of profit.

The value of funds in accounts or tangible machinery/production equipment.

The trust that allows one party to provide money or resources to another party

A risky or daring journey or undertaking.

The annual cost to you of your insurance.

The amount you will pay before the insurance company reimburses you for a loss.

A short, simple document that provides a clear summary of a proposed business venture.

Similar to an elevator speech, a concise, compelling description of the proposed venture.

A person or entity that may be interested in providing capital for your business venture.

A revenue growth line sort of looks like a hockey stick - flat at first, and then a straight line up.

Product or services that experience regular and predictable changes that recur every calendar year.

How your customers and competitors responding to your marketing and selling strategies.

The ability to go beyond your customers into markets that have not been in your typical plan.

An idea that is accepted as true or as certain to happen without proof

Allows you to make varying assumptions that will help you avoid introducing errors in calculation into the pro forma spreadsheet.

A financial term that means "big enough to care about."

Insignificant changes that do not hurt the overall performance of a business.

The action of spending funds.

Cash in and out of the business over a period of time.

A venture spends much more money than it takes in as it establishes its operations

The lowest point of cumulative cash flow

Cost that vary depending on the rise and fall of production.

Acronym for Information Technology

A worker that works independently by selling work or services by the hour, day or job

A phrase that means to add up or to make economic sense.

Bringing about strong emotions or feelings.

Possible to do easily or conveniently.

Needs of customers that are currently not being addressed by your company or any company.

An advantage you have and can sustain over your competition.

The expectation of money earned based on amount of investment.

Owner of information, knowledge, patent, copyright, trademark.

A work or invention that is the result of creativity

Investors always evaluate the quality of the human capital in a venture when they assess whether a business concept is doable.

A team of talented, driven individuals led by a proven-effective business leader.

A future event or circumstance that is possible that cannot be predicted with certainty.

The quality or fact of being able to endure and continue with determination.

The ability to sustain prolonged physical or mental effort.

Prospective Investors A

Risks associated with the success of a single venture.

Risks in a market sector that impact all competitors in that sector

Risks associated with the rep

Risks associated with the financial standing / performance of a venture

Risks associated with the geography in which a venture operates

Risks associated due to government passing laws or regulations that could impact the ability to operate.

Risks associated due to government passing laws or regulations that could impact the ability to operate.

An action plan for implementing to identify, prioritize and implement actions to reduce risks.

Funds contributed by owner.

When an entrepreneur or small business leader work long hours for little or no pay to make a new venture succeed.

A value proposition that they believe delivers benefits in excess of the costs required to offer their product or service.

A business created from scratch.

An existing business purchased from its owner.

A proven business concept, an established brand, and all types of management support

The person purchasing a franchise

The person or entity offering the sale of a franchise.

Money owed to a Franchisor per contract agreement.

A new business launched by two existing businesses

Maximum efficiency in representing information.