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WorksheetsSports Marketing Fall Final Review Part 2
Total questions: 32
Worksheet time: 16mins
What type of print medium has the longest life span for an advertisement?
Magazine
Flyer
Directory
Newspaper
Advertising demonstrates the features and benefits of a good or service.
True
False
Building a company without outside assistance is often referred to as crowdsourcing.
True
False
To satisfy customer needs, you must do all of the following except...
Charge prices to maximize company profile
Identify your customer
Develop products that customers consider better than other sources
Operate profitably
Marketing is the creation and maintenance of...
Sales
Satisfying exchange relationships
A favorable image
Financial resources
What is an ad layout?
Sketch showing a general arrangement of the ad
Illustration sight lines of the logo
Bold graphic lines of the logo
Graphic arrangement of the ad copy
The main goal of promotion is to increase sales.
True
False
What does up-selling mean when using suggestion selling?
Recommending larger quantities
Calling attention to special sales opportunities
Making a positive suggestion
Offering more expensive items or add-ons
An advantage of personal selling is that the seller can immediately address customer concerns.
True
False
Costs of sports and entertainment events include:
High salaries
Facilities
Promotion for events
All are costs
The __ is a specific group of customers whose needs a company will focus on satisfying.
Buying market
Purchasing market
Target market
Focused market
__ is positive feelings about a business.
Goodwill
Publicity
Sales promotion
Public image
Customer needs should be the primary focus of marketing.
True
False
The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities of the Green Place so that the store projects the right image to its customers. What is Chris directly involved with?
Personal selling
Sales promotion
Publicity
Advertising
When a business is legally responsible for losses suffered by an injured person, it is said to be...
Liable
Ethical
Avoiding risk
Risk advance
When a customer is having difficulty making buying decisions, what should the salesperson do?
Explain the characteristics of each product being considered
Stop talking about the product
Stop showing additional merchandise
Encourage the customers to be impulsive
Selecting a good city to host the Super Bowl is an example of distribution of entertainment.
True
False
Radio, TV, and the Internet are examples of mass media.
True
False
When a sports figure has received bad publicity, the __ is responsible for maintaining relations with the public and news media.
Publicist
Team owner
Team's media department
Player
How does marketing help your product or service?
By raising awareness
By increasing timing
By reducing expenses
By generating clout
An activity that will produce money is called a(n):
Revenue stream
Possession utility
Economic utility
Profit motive
What do we call a subset of new media in which groups and their fans can interact directly?
Social media
Youtube
__ is the possibility of financial gain, loss, or personal injury.
Profit
Risk
Insurance
Utility
The first step in marketing a product is to determine...
Who specifically is the target market
What quantity of the product should be produced
Who the competition is in the marketplace
How the product will be advertised and promoted
Venture capital is financing provided to start a company in return for owning part of the company.
True
False
__ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.
Business
Marketing
Management
Economics
Profit is...
The amount of money remaining after income is paid
Revenue plus expenses
The amount of money from revenue after all expenses are paid
None of the answer options
Which of the following led to growth factors in the sports and entertainment industry?
Higher standards of living and an increase of discretionary income
Rising gasoline prices combined with periods of decreased productivity
Less competition among sports and entertainment businesses
None of the answer options
"We really can't buy this car because we have to repaint our house and replace our fridge." What is the basis of this type of objection?
Price
Need
Source
Time
__ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States.
Geographic
Demographic
Psychographic
Behavioral-based
Advertising...
Plays a minor role in free-enterprise system
Discourages competition
Informs consumers about new products, allowing them to make comparisons
Are coupons
The business often has the least control over which type of promotion.
Publicity
Sales promotion
Personal selling
Advertising
