NEW
Font size
WorksheetsUnit 3.2 Market research
Total questions: 27
Worksheet time: 14mins
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What is the first step for a new business?
To attract repeat purchases
To attract trial purchases
To attract advertising
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
What is information collected about opinions and views called?
Quantitative data
Qualitative data
Segmentation
How does accurate market research help a business?
By avoiding risk
By reducing risk
By eliminating risk
What does a market segment identify?
All products in the market
Competitors
Groups of people with similar buying habits
What can a market map be used to identify?
Gaps in the market
Competitors
Groups of people with similar buying habits
What is the name of an individual who is asked questions in a survey?
A supplier
A sample
A respondent
What are the total number of people selected to answer market research questions called?
A supplier
A sample
A respondent
Which of the following is an example of primary research?
Internet research
A focus group
Company reports
Using data that has already been collected.
Primary research
Secondary research
Market research
Online surveys
A diagram with rectangles showing values or numbers.
Pictogram
Pie chart
Bar chart
Line graph
A small section of the ‘population’ who are selected for a research survey.
Sample
Population
Survey
Focus group
Collecting firsthand data for a specific purpose
Primary research
Secondary research
Qualitative data
Quantitative data
Firm that bases marketing decisions on research results.
Product-oriented business
Market oriented business
Market research
Marketing budget
A ____________ is a financial plan for the marketing of a product or product range for some specified period of time. It specifies how much money is available to market the product or range, so that the Marketing department knows how much it may spend.
Marketing
Marketing plan
Market research
Marketing budget
___________ is the collection and collation (put together) of original data via direct contact with potential or existing customers. [Also called field research]
Primary research
Secondary research
Focus group
Interviews
A _________ is a group of people who are representative of the target market.
Focus group
Interviews
Questionnaire
Online surveys
__________ involve asking individuals a series of questions, often face-to-face or over the phone.
Focus group
Interviews
Questionnaire
Online surveys
A ___________ is a set of questions to be answered as a means of collecting data for market research.
Focus group
Interviews
Questionnaire
Online surveys
A _____________is the process of gathering, analysing and interpreting information about a market.
Market oriented business
Product oriented business
Market research
Secondary research
A ______ for a particular good or service is made up of the total number of customers and potential customers, as well as sellers, for that particular good or service.
Market
Market research
Market share
Market-oriented
A __________ business is one whose main focus of activity is on the product itself.
Marketing budget
Market-oriented
Product-oriented
Market research
When people are selected at random as a source of information for market research.
Random sample
Quota sample
Survey
Sampling
__________ require the target sample to answer a series of questions over the internet.
Online surveys
Questionnaire
Interviews
Focus group
When people are selected on the basis of certain characteristics (such as age, gender or income) as a source of information for market research.
Population
Sampling
Random sample
Quota sample
