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WorksheetsMarketing
Total questions: 24
Worksheet time: 12mins
Buying motives are the reasons for making a purchase?
True
False
What is a path that a product travels from producer to consumer?
channel of distribution
marketing mix
marketing concept
marketing strategy
Which of the following is a direct channel of distribution?
The process through which goods are bought by the consumer directly from the producer
the process through which goods move through one or more middle firms between the producer and consumer
Which of the following is a indirect channel of distribution?
The process through which goods are bought by the consumer directly from the producer
the process through which goods move through one or more middle firms between the producer and consumer
What is a marketing concept?
considers the needs of customers when planning, pricing, distributing, and promoting a product or service
a combination of marketing elements designed to meet the needs of a target market
What is a marketing mix?
considers the needs of customers when planning, pricing, distributing, and promoting a product or service
a combination of marketing elements designed to meet the needs of a target market
What is marketing strategy?
for successfully planning and marketing products and services
a combination of marketing elements designed to meet the needs of a target market
the reasons for making a purchase
Which of the following is place?
the locations where products are sold and the ways they are made available to customers
what customers pay and the method of payment
anything offered to a market by the business to satisfy needs, including both products and services
the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction
Which of the following is price?
the locations where products are sold and the ways they are made available to customers
what customers pay and the method of payment
anything offered to a market by the business to satisfy needs, including both products and services
the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction
Which of the following is a product?
the locations where products are sold and the ways they are made available to customers
what customers pay and the method of payment
anything offered to a market by the business to satisfy needs, including both products and services
the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction
What is a retailer?
business firm that sells directly to the consumer, collects the products the products of many manufacturers, prices them, displays them, and makes it easy for you to buy
middle firm that assists with distribution activities between businesses
A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges
What is a wholesaler?
business firm that sells directly to the consumer, collects the products the products of many manufacturers, prices them, displays them, and makes it easy for you to buy
middle firm that assists with distribution activities between businesses
A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges
What is a target market?
business firm that sells directly to the consumer, collects the products the products of many manufacturers, prices them, displays them, and makes it easy for you to buy
middle firm that assists with distribution activities between businesses
A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges
Which of the following is NOT a step of marketing
marketers research to find the wants and needs of consumers
once it nears completion marketers select a name, design packaging, and advertise
marketers help set a price and decide the payment method
marketers rebrand the product to attract more consumers
Which of the following is purchasing?
Gathering information to help design and development
Finding and getting the product needed for marketing
Making sure finances and credit can handle sale and purchase of product
Anything that involves getting the product to the consumers
Which of the following is product/service planning?
Gathering information to help design and development
Finding and getting the product needed for marketing
Making sure finances and credit can handle sale and purchase of product
Anything that involves getting the product to the consumers
Which of the following is financing?
Gathering information to help design and development
Finding and getting the product needed for marketing
Making sure finances and credit can handle sale and purchase of product
Anything that involves getting the product to the consumers
Which of the following is distribution?
Gathering information to help design and development
Finding and getting the product needed for marketing
Making sure finances and credit can handle sale and purchase of product
Anything that involves getting the product to the consumers
Which of the following is pricing?
Setting prices and payment methods
Providing security/safety for people, products, and business
getting information business need to make marketing decisions
communication with consumers to encourage purchases
Which of the following is risk management?
Setting prices and payment methods
Providing security/safety for people, products, and business
getting information business need to make marketing decisions
communication with consumers to encourage purchases
Which of the following is marketing information management?
Setting prices and payment methods
Providing security/safety for people, products, and business
getting information business need to make marketing decisions
communication with consumers to encourage purchases
Which of the following is promotion?
Setting prices and payment methods
Providing security/safety for people, products, and business
getting information business need to make marketing decisions
communication with consumers to encourage purchases
What are buying motives
the needs of customers when planning, pricing, distributing, and promoting a product or service
a combination of marketing elements designed to meet the needs of a target market
the path that a product travels from producer to consumer
none of these
(T or F) The path that a product travels from producer to consumer is called channel of distribution?
True
False
