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Worksheets

Marketing

Total questions: 24

Worksheet time: 12mins

Name
Class
Date
1.

Buying motives are the reasons for making a purchase?

a)

True

b)

False

2.

What is a path that a product travels from producer to consumer?

a)

channel of distribution

b)

marketing mix

c)

marketing concept

d)

marketing strategy

3.

Which of the following is a direct channel of distribution?

a)

The process through which goods are bought by the consumer directly from the producer

b)

the process through which goods move through one or more middle firms between the producer and consumer

4.

Which of the following is a indirect channel of distribution?

a)

The process through which goods are bought by the consumer directly from the producer

b)

the process through which goods move through one or more middle firms between the producer and consumer

5.

What is a marketing concept?

a)

considers the needs of customers when planning, pricing, distributing, and promoting a product or service

b)

a combination of marketing elements designed to meet the needs of a target market

6.

What is a marketing mix?

a)

considers the needs of customers when planning, pricing, distributing, and promoting a product or service

b)

a combination of marketing elements designed to meet the needs of a target market

7.

What is marketing strategy?

a)

for successfully planning and marketing products and services

b)

a combination of marketing elements designed to meet the needs of a target market

c)

the reasons for making a purchase

8.

Which of the following is place?

a)

the locations where products are sold and the ways they are made available to customers

b)

what customers pay and the method of payment

c)

anything offered to a market by the business to satisfy needs, including both products and services

d)

the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction

9.

Which of the following is price?

a)

the locations where products are sold and the ways they are made available to customers

b)

what customers pay and the method of payment

c)

anything offered to a market by the business to satisfy needs, including both products and services

d)

the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction

10.

Which of the following is a product?

a)

the locations where products are sold and the ways they are made available to customers

b)

what customers pay and the method of payment

c)

anything offered to a market by the business to satisfy needs, including both products and services

d)

the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction

11.

What is a retailer?

a)

business firm that sells directly to the consumer, collects the products the products of many manufacturers, prices them, displays them, and makes it easy for you to buy

b)

middle firm that assists with distribution activities between businesses

c)

A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges

12.

What is a wholesaler?

a)

business firm that sells directly to the consumer, collects the products the products of many manufacturers, prices them, displays them, and makes it easy for you to buy

b)

middle firm that assists with distribution activities between businesses

c)

A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges

13.

What is a target market?

a)

business firm that sells directly to the consumer, collects the products the products of many manufacturers, prices them, displays them, and makes it easy for you to buy

b)

middle firm that assists with distribution activities between businesses

c)

A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges

14.

Which of the following is NOT a step of marketing

a)


marketers research to find the wants and needs of consumers

b)

once it nears completion marketers select a name, design packaging, and advertise

c)

marketers help set a price and decide the payment method

d)

marketers rebrand the product to attract more consumers

15.

Which of the following is purchasing?

a)

Gathering information to help design and development

b)

Finding and getting the product needed for marketing

c)

Making sure finances and credit can handle sale and purchase of product

d)

Anything that involves getting the product to the consumers

16.

Which of the following is product/service planning?

a)

Gathering information to help design and development

b)

Finding and getting the product needed for marketing

c)

Making sure finances and credit can handle sale and purchase of product

d)

Anything that involves getting the product to the consumers

17.

Which of the following is financing?

a)

Gathering information to help design and development

b)

Finding and getting the product needed for marketing

c)

Making sure finances and credit can handle sale and purchase of product

d)

Anything that involves getting the product to the consumers

18.

Which of the following is distribution?

a)

Gathering information to help design and development

b)

Finding and getting the product needed for marketing

c)

Making sure finances and credit can handle sale and purchase of product

d)

Anything that involves getting the product to the consumers

19.

Which of the following is pricing?

a)

Setting prices and payment methods

b)

Providing security/safety for people, products, and business

c)

getting information business need to make marketing decisions

d)

communication with consumers to encourage purchases

20.

Which of the following is risk management?

a)

Setting prices and payment methods

b)

Providing security/safety for people, products, and business

c)

getting information business need to make marketing decisions

d)

communication with consumers to encourage purchases

21.

Which of the following is marketing information management?

a)

Setting prices and payment methods

b)

Providing security/safety for people, products, and business

c)

getting information business need to make marketing decisions

d)

communication with consumers to encourage purchases

22.

Which of the following is promotion?

a)

Setting prices and payment methods

b)

Providing security/safety for people, products, and business

c)

getting information business need to make marketing decisions

d)

communication with consumers to encourage purchases

23.

What are buying motives

a)

the needs of customers when planning, pricing, distributing, and promoting a product or service

b)

a combination of marketing elements designed to meet the needs of a target market

c)

the path that a product travels from producer to consumer

d)

none of these

24.

(T or F) The path that a product travels from producer to consumer is called channel of distribution?

a)

True

b)

False