WorksheetsUnit 1 Marketing
Total questions: 28
Worksheet time: 56mins
What Is LAP Unit 1 about?
Market Identification
Product life cycle
Promotion
Pricing
What is the marketing concept?
Linking producers to consumers.
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.
Making the world a better place, becoming more socially minded
What is marketing?
A clear plan of action
Finding out who customers are and what they want.
Matching up producers with the customers who want to buy their products.
Where does marketing occur?
Wherever customers are present.
In everyday places.
Businesses
What is the societal marketing concept?
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.
Creating and marketing products that not only benefit the customers, but also society as a whole.
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.
Linking producers to consumers.
What are intangible items that have monetary value and satisfy your needs & wants called?
Foundations
Goods
Ideas
Services
Politicians use marketing techniques to promote their platform or...
Ideas
Goods
Services
Foundations
What are the many factors of marketing?
Product, price, place, and promotion.
Product, selling, place, and promotion.
Product, commerce, selling, promotion.
Land, labor, enterprise, and capital.
What would happen to a business if there wasn't any marketing?
Nothing, it would stay the same.
There wouldn't be communication so it wouldn't be what the customer needs or wants.
Which of the following IS NOT one of the seven Functions of Marketing?
Servicing
Marketing Information Management
Pricing
Product/Service Management
The ______________ includes four basic marketing strategies.
Store Mix
Targeting Mix
Product Mix
Marketing Mix
An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.
Marketing Plan
SWOT Analysis
Executive Summary
Economic Impact
How the consumer gets the product
Shopping
Place
Promotion
Segmentation of the market based on where people live
Geography
Geographics
Demographics
Psychographics
Grouping people with similar lifestyles, shared values, attitudes and opinions
Geographics
Demographics
Psychographics
Behavioral
The term for buying motives related to the need to feel love, prestige, recognition, social approval, entertained, combat fear, et cetera.
Physical
Rational
Emotional
What are facts?
Approximations of data, or educated guesses
Forecasts about the future.
Data that can be verified.
What are estimates?
Approximations of data, or educated guesses.
Data that can be verified.
Forecasts about the future.
What are predictions?
I don't know.
Data that can be verified.
Approximations of data or educated guesses.
Forecasts about the future.
What marketing function involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities?
Pricing
Market-information management
Market planning
Product/Service management
Channel management
Can anyone buy a product?
Yes: anyone is capable of buying from that business firm.
No: the people who can buy the good or service must want it, have the resources to buy it, and the will to buy it.
What is a target market?
Individuals that want something.
Pinpointed groups with similarities that have the same needs as you.
Random selection of people who have differing needs & wants.
