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Chapter 1 "Marketing and You"

Total questions: 10

Worksheet time: 4mins

Name
Class
Date
1.

Dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

a)

business

b)

marketing

c)

market

d)

management

2.

The term for all of the activities involved in developing and exchanging products and services.

a)

business

b)

marketing

c)

market

d)

management

3.

Elements of production, finance, marketing, and management.

a)

functions of business

b)

function

c)

marketing

d)

marketing mix

4.

Person who helps determine the marketing needs of a company, develops and implements marketing plans, and focuses on customer satisfaction.

a)

leader

b)

marketeer

c)

business professional

d)

marketing professional

5.

Something necessary for survival, such as food, clothing, and shelter.

a)

business

b)

survival

c)

need

d)

want

6.

Without customers there will be no business.

a)

True

b)

False

7.

The function of marketing is to meet customer needs and wants with products they can and will buy.

a)

True

b)

False

8.

Marketing efforts cannot help businesses sell more products.

a)

True

b)

False

9.

A person who buys products or services and also uses them.

a)

consumer

b)

producer

c)

customer

d)

buyer

10.

Something a person desires but could live without.

a)

luxury

b)

consumer

c)

want

d)

need