WorksheetsIntro to Sports/Entertainment Marketing - Ch 1/2
Total questions: 27
Worksheet time: 14mins
Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is:
Channel Management
Selling
Financing
Product/service Management
All of the following factors are important to the success of sports marketing EXCEPT:
Celebrities
New Opportunities
Timing
Gross Impressions
The primary focus of marketing is:
Maximizing profit
Satisfying customer needs
Promoting products and services
Improving brand recognition
Which of the following is an element of distribution?
selecting a host city for a soccer tournament
selling tickets to a concert online
shipping TVs to an electronics retailer
All of the above
A professional sports team decides to move to another city. This decision is part of:
product management
channel management
marketing-info management
market planning
All of the following are demographics EXCEPT:
Marital status
Age
Price
Income
Which of the following does NOT demonstrate the emotional value of sports?
buying season tickets each year to your college football games
catching the latest baseball scores while watching the local news
purchasing a jersey displaying your favorite team's mascot
taking a vacation to go see the Olympics
Entertainment marketers can receive instant feedback through
the Internet
All of the above
Which of the following core standards of marketing involves collecting and using data to make future business decisions?
selling
marketing-information management
financing
product/service management
Which of the following marketing mix elements makes consumers aware of products and events?
Promotion
Distribution
Price
Product
Which of the following can be considered entertainment?
performing arts, such as theater, ballet, and symphony concerts
participation in sports competitions
whatever people are spending their time and money watching
both a and c
Which of the following statements is NOT true?
Television is considered a mature distribution medium
The first televised sports spectacular was a baseball game
Technology enables marketers to receive instant customer feedback
All of the above are true
Businesses that follow the marketing concept:
will face little competition
will always be profitable
will focus on satisfying customer needs
will experience high productivity
Which of the following led to growth in the sports and entertainment industry?
a higher standard of living and increased discretionary income among average consumers
rising gasoline prices combined with periods of decreasing productivity in the U.S. economy
less competition among sports and entertainment businesses
none of the above
The peak of Maslow's hierarchy of needs pyramid represents
physiological needs
self-actualization needs
self-esteem needs
rational purchases
Primary data may be collected through
surveys and observations
government reports
business publications
both b and c
Demographics
refer to the frequency of use of a product
categorize market segments by age, gender, race, income, and educational level
refer to interests, values, and emotional responses
consider different parts of the country where market segments live
Market share:
is the total number of people in a particular age group
refers to customers in a particular part of the country
is a group of consumers within a larger market who share one or more characteristics
is the percentage of total sales of a product or service that a company expects to capture in relation to competition
The customer service gap:
is the first step toward quality customer service
is not a major factor for businesses to consider
indicates unmet customer service expectations
must be established and maintained for continued success
Which element would NOT be part of a values-based culture?
going beyond expectations
explaining to customers that their problem is outside of your department
providing top value
keeping promises
An example of a specific market segment is:
females between the ages of 14 and 18
entire population of a country where the business is located
all women worldwide
none of the above
Which of the following is an example of secondary data?
observation of consumer behavior
government census figures
telephone surveys from consumers
all of the above
The bottom line for maintaining successful marketing relationships is:
profit
customer satisfaction
increased market share
product quality
When you and your friend decide to attend a concert instead of a football game, the football game becomes your:
economic alternative
lost purchase
opportunity cost
economic gain
Purchasing a $30 t-shirt after your favorite college team wins the national championship is an example of a(n):
emotional purchase
rational purchase
patronage purchase
unsought purchase
College athletic conferences used to be based on states within close proximity for travel purposes. This type of grouping was based on:
demographic segmentation
psychographic segmentation
behavioral-based segmentation
geographic segmentation
All of the following are examples of "customer service gaps" except:
chatting on the phone while customers are waiting to check out
placing a customer on hold for an extended period of time
following up with a customer to determine her level of satisfaction
informing a customer that his question is outside of your department
