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WorksheetsSEM Final Review Part 2
Total questions: 40
Worksheet time: 20mins
U.S. football is well suited for being broadcast on television because
it has continuous activity
each football play lasts for a long period of time
there are several time outs during the game
each football play lasts for a short period of time
New technologies that change existing forms of communication channels are called
large area networks
jailbreak networks
disruptive technologies
smart technologies
The marketing mix and distribution of professional sports games is controlled by
the major TV networks
a league agreement
the NCAA
major advertisers
Art-house movies
are distributed nationally to thousands of theaters
are designed for mass appeal
typically have relatively low distribution costs
all of the above
Antitrust laws have been enacted to
discourage competition
avoid monopolies
allow one or two businesses to control the entire market
allow government to control businesses
All of the following are examples of promotional pricing except
100% markup on new merchandise
50-percent-off sale
Buy-one-get-the-second-item-half-price sale
no interest for 12 months
The first step in determining the price for goods and services is to
study the competition
estimate consumer demand for the product or service
determine the cost of the product or service
establish price objectives
The __________ is the highest point of growth in the economy.
shoulder
recession
peak
inflation
Which of the following is not a socio-culture issue?
government influence
customer attitudes
customer lifestyles
customer opinions
During a recession there is
very little unemployment
less discretionary income
increased consumer demand
increased competition
The law of supply and demand
results in higher prices due to lower demand
results in lower prices due to higher demand
results in higher prices due to higher demand
results in higher prices due to a large available supply
A(n) __________ policy allows consumers to negotiate prices.
flexible pricing
one-price
promotional pricing
psychological pricing
Markup on merchandise
must be sufficient to cover operating expenses and allow for a profit
is the amount of profit that a company wants to earn
is not affected by operating expenses
is always 10% of the amount that the company pays for the merchandise
During the expansion phase of the business cycle
there is growing unemployment
there is less discretionary income
there is decreased competition
there is increased consumer demand
A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by
the media
the fans
the individual being recognized
an Internet campaign
When a sports figure has received bad publicity, the __________ is responsible for maintaining relations with the public and news media
publicist
team owner
team's media department
player
Public image
is important to celebrities
is created by public relations
influences fans' choices of favorite teams and athletes
all of the above
Recent research indicates that successful salespeople should offer consumers no more than __________ reasons to buy.
two
three
four
five
The main goal of promotion is
community outreach
gaining new fans
increasing sales
public image
Advertising is not
used to catch the audience’s attention
a paid form of communication
delivered by a consumer to the product maker or seller
distributed through many forms of media
All of the following are examples of sales promotions except
warranties
free samples of a product
giveaways
coupons
Advertising
plays a minor role in a free-enterprise system
discourages competition
informs consumers about new products and services, allowing them to make comparisons among the alternatives
discourages innovation
Which of the following is an example of a trade sales promotion?
a price-pack deal
special gifts
a point-of-purchase display
temporary price reductions
Companies sponsor an event
to increase sales and profits
to enhance their image
to enter new markets or a niche market
all of the above
Which of the following is not true about endorsements?
The endorser must use the product he/she endorses
Endorsements must include truthful opinions and beliefs of the endorser
Endorsements may not contain any deceptive or misleading statements
If the product changes in any way, the endorser can still be a spokesperson even if he/she does not use the new product
Who controls the final selection of businesses approved as sponsors?
the advertisers
the venue
the ticket broker
the booking agent
Brief ads that give you a preview of the real ads in order to build up excitement are called
stealth marketing
pre-ads
viral ads
sales promotions
Entertainment awards are an important form of
distribution
publicity
information management
product/service planning
This occurs when an individual or business provides products, services, or financial support for a sports team or an event.
distribution
project management
endorsement
sponsorship
Which of the following is not a step in the sales process?
follow-up
approach
customer objections
demonstration
Closing the sale
involves suggestion selling
moves the customer to make a decision
is the ultimate goal of the sales associate
all of the above
During demonstration, the sales associate should not
discuss the product’s features
address the needs of the customer
practice suggestion selling
highlight the benefits of the product
Ticket scalpers
sell tickets for inflated prices
are registered businesses that legally buy and resell tickets
are required to be members of the Better Business Bureau
both a and c
Ticket brokers
only sell tickets through the Internet
work in an illegal profession
are the same as ticket scalpers
obtain the best tickets to sporting events
An idea for achieving marketing objectives that can be put into action is the
marketing strategy
implementation plan
situational analysis
SWOT analysis
__________ involves how the product or service will be made available to customers
Distribution
Promotion
Development
Pricing
The unique works of writers, artists, and musicians that are protected under copyright law are often referred to as
intellectual property
patents
trademarks
tangible property
A(n) __________ is a financial and business counselor often hired by athletes to help them manage their money
advisor
banker
handler
attorney
An individual's character traits that allow him or her to work effectively with others are called
technical skills
communication skills
interpersonal skills
leadership traits
In this form of business, two or more individuals sign an agreement to own and operate a business together.
sole proprietorship
partnership
corporation
joint venture
