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WorksheetsMKTG Quarter 1
Total questions: 40
Worksheet time: 38mins
Which of the following best describes marketing?
This is the appreciation in a brand’s value from the point of view of customers.
It is a form of communicating or promoting the value of a product, service, or a brand to the consumers.
This is the ability of manufacturers to successfully distinguish their products from other competitors.
This refers to the measure of how well customer expectations from a purchased product or service have been met.
Which of the following best describes satisfaction?
This is the appreciation in a brand’s value from the point of view of customers.
It is a form of communicating or promoting the value of a product, service, or a brand to the consumers.
This is the ability of manufacturers to successfully distinguish their products from other competitors.
This refers to the measure of how well customer expectations from a purchased product or service have been met.
Which of the following best describes a durable product?
It is a product that is purchased for personal consumption and/or for household use
These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another.
It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes
These are products that are manufactured to last a long time.
Which of the following best describes an undifferentiated good?
It is a product that is purchased for personal consumption and/or for household use
These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another.
It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes
These are products that are manufactured to last a long time.
Which of the following best describes consumer goods?
It is a product that is purchased for personal consumption and/or for household use
These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another
It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes
These are products that are manufactured to last a long time.
Which of the following best describes a consumable product?
It is a product that is purchased for personal consumption and/or for household use
These are products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another
It is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes
These are products that are manufactured to last a long time.
The process of developing, promoting, pricing, selling, and distributing products to satisfy customer’s wants and needs.
(a)
An exchange or trade of values between two parties which measures the number of exchanges that takes place
marketing
management
transaction
distribution
Which of the following scenarios is an example of a want?
Dennis bought rice for dinner.
. Eman bought medicine for her sick grandmother.
Jasmine bought her 5th dog and named it Fifth.
Ted bought his new uniform for his new school.
Things that are necessary
(a)
DeCorp is promising a big push for green energy with electric cars and solar roof panels/tiles.
production concept
marketing concept
societal marketing concept
selling concept
When you think of high-quality products; Apple will be one of the top ones. Their products are so good that they set industry trends and standards.
production concept
relationship marketing concept
product concept
marketing concept
Every saw an ad online or TV commercial that you almost can’t escape and hide from? What concept is in play?
production concept
marketing concept
societal marketing concept
selling concept
Shave Company changed the Men’s grooming market. They have understood that people are not happy with their previous grooming products and their prices
production concept
marketing concept
societal marketing concept
selling concept
Logitech makes very high-quality computer products such as keyboard, mouse, and webcams. These high-quality products are priced higher but people still buy and they get almost free advertisement from independent reviews.
production concept
relationship marketing concept
product concept
marketing concept
A statement about what an organization wants to become, which sets out an organization's future, is referred to as:
(a)
The process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
Market needs analysis
Portfolio analysis
Strategic market analysis
Organizational analysis
A statement that sets out what the organization wishes to achieve in the long term is referred to as:
(a)
SWOT stands for?
(a)
This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization
Threat
Strength
Weakness
Opportunities
TRUE or FALSE: Customer Relationship Management can take on many forms such as salesperson assistance, product delivery, technical advice, help desks, or other means.
(a)
TRUE or FALSE: Companies can best manage customer service quality by establishing service objectives with specific and measurable targets
(a)
TRUE or FALSE: Customer service is a process of managing an organization’s interactions with current and future customers.
(a)
TRUE or FALSE: By knowing the value or worth of its customers, a company can focus its resources in attracting and keeping the “right” type of customers.
(a)
TRUE or FALSE: The customers are the lifeblood of any business.
(a)
TRUE or FALSE: The businessman is the one responsible for sealing the deal with a customer.
(a)
TRUE or FALSE: Organizations must constantly bear in mind that it is better to exceed customer service expectations than to simply fulfill or underachieve them
(a)
TRUE or FALSE: In order to ensure the consistency of customer service quality, organizations conduct rigid customer service training and seldom assess how well services are delivered.
(a)
TRUE or FALSE: Most high-end boutique stores employ highly qualified salesperson to deliver excellent customer service.
(a)
TRUE or FALSE: A customer who has a concern would prefer talking to a person who has already gained his trust.
(a)
This may include any individual or entity with an actual or potential interest in the company and its products or services.
Competition
Technological
Publics
Natural
These factors are significant because they indicate the cost of doing business as well as consumer buying power
Company
Economic
Supplier
Politico-Legal
This consists of changes in population characteristics. Such as population rate, gender, age, income composition patterns, civil status, and family size
Socio-cultural
Market Intermediaries
Demographic
Customers
This refers to resource inputs and environmental concerns.
Competition
Technological
Publics
Natural
Which of the following is part of an organization's marketing environment?
The organization's micro-environment
The organization's macro-environment
Any internal or external force that affects the organization's ability to create, communicate, deliver and exchange offerings of value
All of the options listed are part of an organization's marketing environment
When using the PESTLE framework, marketers are investigating:
Internal forces
Macro-environmental forces
Micro-environmental forces
Competitive forces
Which of the following is not a part of an organization's external environment?
Customers
Competitors
Micro-environment
All of the choices
Primary produces such as wheat farmers, construct dams in an attempt to influence their businesses:
Internal environment
External environment
Micro-environment
Macro-environment
Which of the following would not be a part of an organization's micro-environment?
Competitors
Partners such as suppliers and retailers
Customers
The economy
The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviors, preferences, customers and lifestyles are known as
Demographic forces
Technological forces
Sociocultural forces
Legal forces
