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WorksheetsA Level Business - Branding.
Total questions: 12
Worksheet time: 11mins
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
Tipp-Ex is...
The product
The brand
Brands tend to charge customers
more for their products
less for their products
2 disadvantages of branding are..
The business gains a huge following of loyal customers.
The business' products can be easily copied and sold for a much cheaper price.
A poor brand can affect the whole range of products produced by the manufacturer.
The company cannot release new collections.
In what ways can a brand be easily recognisable?
By its logo
By the price
By the taste
By its packaging
Customers that buy brands expect the product to be high
in price
quality
Hoover is the...
Product
Brand
A well known brand might be seen as a guarantee of high quality. With some brands there can be an element of “snob value” in using them.
True
False
A "target audience" is identified by:
Age
Gender
Age, gender or gender neutral
Age, gender or gender neutral and common interests
