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WorksheetsWelcome to Retail
Total questions: 20
Worksheet time: 10mins
Which of the following terms best describes a grower of potatoes?
Manufacturer
Wholesaler
Distribution center
Retailer
Creating customer loyalty is rewarding for:
The store
The sales associate
The customer
All of the above
The chain of businesses through which a good or service passes until it reaches the end consumer.
Distribution Channel
Manufacturer
Retailing
Retailer
The majority of retailers are
independently owned.
corporations.
franchises
online only.
Which of the following is the term for the retail approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels?
Multichannel
Omnichannel
Integrated channel
Seamless channel
Which of the following is a standard definition of a retail ecosystem?
a group of stores that work together collaboratively to serve customers' needs
a team of store employees who help each other
a set of technological systems that work together in order to make sure all products in a retailer's inventory are tracked and accounted for
an interconnected system of approaches for meeting the goal of retailing, which is to provide customers with the merchandise and services they want
Approximately how many U.S. jobs are retail jobs, as of 2019?
1 in 10
1 in 8
1 in 4
1 in 3
Which of the following is a term for physical goods that are bought and sold?
Sales
Products
Pricing
Services
Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers?
Gifts
Training
Services
Products
What kinds of things does a manufacturer produce?
Raw materials
Fossil fuels
Services
Finished products
Which of the following holds large quantities of products that are later sent either to retail locations or directly to customers?
Manufacturers
Wholesalers
Distribution Center
Retail
A good retailer will try to be
All things to all people
All things to some people
Some things to some people
Some things to all people
Your ultimate goal as a sales associate is to
meet your quota each month.
provide service to as many customers as you can.
satisfy the customer.
be the top sales associate in your department.
Which of the following choices lists the elements of the distribution channel in the correct order?
Manufacturer; Wholesaler; Retailer; Customer
Wholesaler; Customer; Manufacturer; Retailer
Retailer; Manufacturer; Customer; Wholesaler
Manufacturer; Retailer; Wholesaler; Customer
A good reason for creating an opening for discussion is to:
Increase your store’s sales revenues
Convince the customer how much you know about the product
Get to know what the customer wants
Break down the customer’s sales resistance
*Which of the following is a standard term that describes the audience of retail stores--that is, the people who will buy things from the stores?
Manufacturers
Wholesalers
Buyers
Customers
Two of the basics needed to ensure that a customer has a pleasant experience when he comes to your store are:
Good inventory and easy checkout
Sales associates who look snazzy and take turns helping customers
An enjoyable atmosphere and super service
Free coffee and doughnuts and a clean restroom
A store chain advertises a special on inflatable pools with limited quantities. Two customers come in together specifically for the sale item and learn that only one unit is left in the store. The ad stated that limited quantities were available. What should the associate do FIRST?
Offer to contact another store to see if they have any pools left
Suggest to one of the customers that she come back in three weeks when the pool will be in stock at the regular price.
Let the customers work out between themselves who will get the last pool.
Tell the customers there are no more pools available.
A customer wants a specific baseball card set. The store is currently out of stock, but may be receiving another shipment on Friday. What should the sales associate do?
Apologize for being out of stock and suggest checking with a local competitor
Take the customer’s name and number, and call when the item is back in stock
Ask the customer to come in on Friday to see if the item came in
Ask the customer to call on Friday to see if the item has come in
A customer comes into your store and you greet them. Now that you’ve make a connection, what is your next challenge?
Ask how much money he/she plans to spend.
Determine exactly what the customer needs.
Ask if he/she has shopped in the store before.
Find out how much time he/she has to shop.
