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QUIZ 1 - MKT 008 - 2nd Periodical Grading

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

This is the advertising medium that demands attention fro the traveling public, particularly advantageous for well-known brands.

a)

Outdoor advertising

b)

TV ads

c)

Facebook Ads

d)

None of the options

2.

_____ are standardized outdoor signs which measures 12X25 feet illuminated or unilluminated.

a)

Banners

b)

Poster Panel

c)

Roving billboard

d)

Billboard

3.

This is usually bought on a longer term of 3 to 5 years basis. Built in a steel beams, metal sheets, fiberglass materials, and tarpaulin sheets.

a)

Poster Panels

b)

Spectaculars

c)

Billboard

d)

Roving billboards

4.

It is sometimes called portapanel

a)

Poster Panels

b)

Spectaculars

c)

Billboard

d)

Roving billboards

5.

All transit advertising are displayed on all kinds of private or public vehicles.

a)

True

b)

False

6.

In exterior transit advertising the option for exterior display "right side of the bus" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Traveling display

7.

In exterior transit advertising the option for exterior display "left side of the bus" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Traveling display

8.

In exterior transit advertising the option for exterior display "on top of the public utility vehicle" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Traveling display

9.

In exterior transit advertising the option for exterior display "infront and back of the vehicle" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Traveling display

10.

In exterior transit advertising the option for exterior display "infront of the vehicle" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Headlight

11.

In exterior transit advertising the option for exterior display "rear of the vehicle" is the __________.

a)

King Size

b)

Queen Size

c)

Busorama

d)

Tailight

12.

These tools uses a two-way communication and an immediate reply device, making it different from other types of advertising.

a)

Outdoor advertising

b)

Transit advertising

c)

Direct response advertising

d)

None of the options

13.

Which of the following is an example of direct response media?

a)

Poster

b)

Spectacular

c)

Billboard

d)

None of the options

14.

Which of the following is an example of direct response media?

a)

Poster

b)

Direct Mail

c)

Billboard

d)

None of the options

15.

Which of the following is an example of direct response media?

a)

Telephone Marketing

b)

Spectacular

c)

Billboard

d)

None of the options