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QUIZ 2 - MKT 008 - 2nd Periodical Grading

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

______ is the use of landlines as a massive network linking almost every home and business in the country.

a)

Telemarketing

b)

Direct email

c)

TV commercials

d)

None of the options

2.

Which of the following is an example of direct response media?

a)

Telephone Marketing

b)

Spectacular

c)

Billboard

d)

None of the options

3.

Which of the following is an example of direct response media?

a)

Poster Panel

b)

Spectacular

c)

Billboard

d)

Home Television Shopping

4.

Which of the following is an example of direct response media?

a)

Poster Panel

b)

Spectacular

c)

Transit advertising

d)

Electronic Business

5.

In advertising the internet consists of four components, these are the electronic mail, internet relay chat, mobile texting and WWW.

a)

True

b)

False

6.

Which of the following is commonly employed techniques in measuring effectiveness of internet advertising.

a)

hits

b)

viewers

c)

unique visitors

d)

All of the options

7.

Which of the following is not employed techniques in measuring effectiveness of internet advertising.

a)

hits

b)

viewers

c)

unique visitors

d)

None of the options

8.

_____ can contribute to the long-term development and reinforcement of brand identity and image or can be designed to accelerate or promote purchases and generate immediate sales.

a)

Advertising

b)

Sales promotions

c)

Marketing

d)

None of the options

9.

To make an advertisement effective it must get the AIDA of the market.

a)

True

b)

False

10.

To make an advertisement effective it must keep the advertisement simple.

a)

True

b)

False

11.

To make an advertisement effective it must emphasize unique selling proposition of the product.

a)

True

b)

False

12.

To make an advertisement effective it must identify the target audience and product position.

a)

True

b)

False

13.

To make an advertisement effective it must maintain illustration or visual consistency and taglines.

a)

True

b)

False

14.

To make an advertisement effective it must define campaign duration.

a)

True

b)

False

15.

Which of the following is an element of advertising strategy

a)

Target Audience

b)

Target Location

c)

Accurate media

d)

All of the options

16.

Which of the following is an element of advertising strategy

a)

Target Volume

b)

Target Location

c)

Communication Media

d)

All of the options

17.

Which of the following is an element of advertising strategy

a)

Target Volume

b)

Product

c)

Accurate Media

d)

All of the options

18.

Which of the following is an element of advertising strategy

a)

Target Audience

b)

Product

c)

Advertising Message

d)

All of the options

19.

The process by which an information is received through five senses and meanings are assigned to it.

a)

Cognitive

b)

Perception

c)

Persuasion

d)

Behaviour

20.

________ or understand.

a)

Perceptive

b)

Cognitive

c)

Associative

d)

Persuasion