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WorksheetsSocial Media Marketing
Total questions: 20
Worksheet time: 20mins
Which of the following statements most completely defines the term 'marketing'?
Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.
What is Social Media Marketing?
The use of newspapers magazines or commercials to promote your business.
The use of signs and posters to promote your service or product
The use of social media platforms and websites to promote a product or service.
The use of Snapchat or Facetime
What is an example of a goal of a Social Media Marketer.
To get money
To get their product or service out there without breaking the bank and to grow.
To get more publicity towards their product or service
All of the above
Key words that are used to get a consumers attention
Money, Subscription
Free, Instantly, New, Guaranteed, Sale
Follow, Like, Please
All of the above
Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?
Behaviorial
Psychographic
Demographic
Geographic
Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.
Behaviorial
Psychographic
Demographic
Geographic
How does Social Media Marketing help small businesses?
Saves marketers tons of money on advertising
It increases the chance of getting a bigger reputation.
It drives them to succeed more.
It is easier to be more creative.
When writing and creating online content, the entrepreneur should:
Proofread the content before posting
Avoid controversial subjects
Hyperlink to sources.
The entrepreneur should do all of above
Who uses social media marketing?
Businesses both large and small.
Non-profit organizations.
Government agencies.
All of these use social media marketing.
In terms of users and monthly visitors, which of the following is the number one social media?
Snap Chat
The entrepreneur can use blogs to monitor what others are saying about the industry, the business, and the product. The entrepreneur can also use blogs to:
Participate in the discussion by commenting on the blog’s of others.
Engage with bloggers who write about the entrepreneur’s industry or products.
Shape the conversation by creating and writing a personal business blog.
The entrepreneur can use blogs to do all the above
An entrepreneur who just started a new website design business and needs to hire several new employees would probably use which social media?
Snap Chat
A pet grooming business would probably benefit best from using which social media channel?
Snap Chat
An interior designer specializing in unique creations for the home would probably benefit best from using which social media channel?
Youtube
Snap Chat
What is the best social media channel for a small furniture store selling log cabin themed products?
Youtube
A photographer specializing in high school senior portraits would probably benefit best from using which social media channel?
An entrepreneur with a new landscaping business would probably benefit best from using which social media channel?
Snap Chat
Social media marketing allows businesses to easily measure the success of their promotional strategies.
True
False
Customers and potential customers can communicate directly with each other but they cannot communicate directly with the business or organization.
True
False
The social media content should be:
over 90% promotional in nature to gain the interest of customers.
focused on customers, their interests, and their concerns.
