Help promote the business image by communicating with the outside world

Has become a common form of written communication in business because of its rapid delivery, ease of use and ability to reach large audiences

Best communication method because it allows people to assess the verbal or nonverbal inferences by individuals giving a message.

Individuals may choose to use written communication if they need to reach multiple individuals at different locations with a similar message.

Communication allows companies to send mass messages to several individuals quickly and at a low business cost.

The writer should use a firm but empathetic tone and write straight to the point to provide essential information in a direct manner.

Writing should include an active voice or encouraging the reader to do something. Should end with a "call to action" for the reader to follow.

Provides information to employees, communication should be simple and clear to answer any questions a reader might have.

In this type of communication, writers use persuasive language, focusing on stressing the benefits for the reader.