NEW
Font size
WorksheetsUnit 1 Questions 23-44 Marketing
Total questions: 22
Worksheet time: 11mins
During what year/years did the World Wide Web begin?
1989-1999
1930-1950
1910-1929
2000-2010
Conducting a survey to gather information is:
primary research
ethnographic research
observational research
secondary research
Validity of a search result is:
the degree to which the results disprove your theory
the degree to which the results are reproducible
the degree to which the results are inaccurate
the degree to which the results are accurate
Primary research is:
collected for the first time by the researcher
obtained from an Internet search
obtained from a government source
collected by visiting a library
Which market segment represents customers who prefer a variety of reasonably priced recreational activities
Geographic
Psycho graphic
Behavioral
Occupational
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
Tactic
Strategy
Goal
Trend
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?
By Geographics
By psychographics
By demographics
By behavior
If a company purchases survey results, this is called:
primary research
secondary research.
observational research
ethnographic research
A request for information is also called a/an:
answer
study guide
web crawler
query
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?`
Product
Price
Promotion
Place
A Web crawler is:
an insect that eats the wires on your computer.
an Internet bot that browses the Web to find and file information.
a researcher who creates surveys online.
a virus on your computer.
To promote its summer menu, Danielle’s Diner plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
Tactic
Strategy
Goal
Trend
What is the difference between the Internet and the World Wide Web?
The World Wide Web is the same as the Internet.
The World Wide Web contains images and text.
The World Wide Web only contains text.
The Internet came after the World Wide Web.
What company launched its instant messenger chat service with the greeting, “You’ve got mail”?
Microsoft
Apple
AOL
Bing
What was the name of the first search engine?
Archie
Veronica
Jude
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
Product popularity
Research methods
Economic resources
Competitor activity
What does continuously monitoring internal marketing information enable businesses to do?
Investigate competitors
Identify problems
Evaluate market share
Analyze economic changes
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?
Marketing information
Sales records
Secondary data
Purchasing documents
Which type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
Product quality
Customers’ credit limits
Customers’ product preferences
Actual market share
Which is one way that many businesses use the marketing information contained in sales reports?
To monitor expense accounts
To qualify potential new customers
To improve the effectiveness of salespeople
To develop negotiating techniques
Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
Market demographics analysis
Accounts payable summary
Annual income statement
Quarterly inventory status
By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
Popular products
Research methods
Economic resources
Competitors’ activities
