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Advertising Techniques

Total questions: 75

Worksheet time: 45mins

Name
Class
Date
1.

Makes the claim that EVERYONE is using this product, and you should, too.

a)

Celebrities

b)

Fear

c)

Bandwagon

d)

Heartstrings

2.

Advertisers exaggerate the effects of a product.

a)

Humour

b)

Hyperbole

c)

Promotions

d)

Celebrities

3.

Claim based on information that is incorrect or biased.

a)

Logical Appeal

b)

Emotional Appeal

c)

Stereotype

d)

Faulty Reasoning

4.

Favoring one side or issue over another

a)

Biased

b)

Stereotype

c)

Claim

d)

Facts

5.

Strongly positive or negative language used to persuade.

a)

Stereotype

b)

Bandwagon

c)

Loaded Language

d)

Claim

6.

Uses strong feelings rather than facts and evidence to persuade.

a)

Emotional appeal

b)

Logical appeal

c)

Fear

d)

Biased

7.

Persuasive technique that relies on logic and facts

a)

Faulty reasoning

b)

Bandwagon

c)

Logical appeal

d)

Emotional appeal

8.

Unfair judgement of people based on looks, belief, or ethnic background.

a)

Biased

b)

Stereotype

c)

Hyperbole

d)

Claim

9.

This ad uses

a)

bandwagon

b)

fear

c)

bribery

d)

humor

10.

This ad uses

a)

maybe

b)

repetition

c)

experts

d)

beautiful people

11.

This ad uses

a)

bribery

b)

bandwagon

c)

fear

d)

association

12.

This ad uses (Choose two.)

a)

experts

b)

plain folk

c)

celebrity

d)

testimonial

13.

This ad uses

a)

celebrities

b)

plain folk

c)

intensity

d)

maybe

14.

This ad uses

a)

maybe

b)

fear

c)

explicit claims

d)

bandwagon

15.

This ad uses

a)

intensity

b)

humor

c)

experts

d)

plain folk

16.

What technique is used in this image?

a)

Sense Appeal

b)

Testimonies/Endorsements

c)

Fear

d)

Repetition

17.

What technique is used in this image?

a)

Fear

b)

Must have

c)

Repetition

d)

Sense Appeal

18.

What technique is used in this image?

a)

Testimonials/Endorsements

b)

Special ingredient

c)

Sense Appeal

d)

Lifestyle

19.

Is this ad selling a lifestyle or a product?

a)

Lifestyle

b)

Product

20.
Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.
a)
Name Calling
b)
Bandwagon
c)
Transfer
d)
Card Stacking
21.
Putting down another brand, product or candidate.
a)
Bandwagon
b)
Name Calling
c)
Testimonial
d)
Put Down
22.
Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.
a)
Transfer
b)
Glittering Generalities
c)
Card Stacking
d)
Appeal to Emotion
23.
The use of regular, everyday people with whom viewers can identify.
a)
Bandwagon
b)
Plain Folks
c)
Testimonial
d)
Transfer
24.
Using emotionally appealing words closely connected to values and beliefs to convince without any supporting information or reasons.
a)
Appeal to emotion
b)
Card Stacking 
c)
Transfer
d)
Glittering Generalities
25.
Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."
a)
Plain Folks 
b)
Bandwagon
c)
Card Stacking
d)
Testimonial
26.
The use of a celebrity or expert to influence the buyer.
a)
Plain Folks
b)
Testimonial
c)
Glittering Generalities
d)
Card Stacking
27.
Using many facts or facets of the product to impress the buyer.
a)
Card Stacking
b)
Appeal to Emotion
c)
Name Calling
d)
Glittering Generalities
28.
a)
bandwagon
b)
leading question
c)
repetition
d)
caricature/exaggeration
29.
a)
repetition
b)
bandwagon/peer pressure
c)
leading question
d)
caricature/exaggeration
30.
a)
repetition
b)
bandwagon/peer pressure
c)
leading question
d)
caricature/exaggeration
31.
a)
rhetorical question
b)
circular reasoning
c)
stereotyping
d)
categorical claim
32.
a)
loaded words
b)
testimonials
c)
red herring
d)
emotional appeals
33.
a)
emotional appeals 
b)
testimonials
c)
loaded words
d)
red herring
34.
a)

emotional appeals

b)

testimonials

c)

loaded words

d)

straw man

35.
a)
leading question
b)
bandwagon/peer pressure
c)
repetition
d)
caricature/exaggeration
36.
a)
stereotyping
b)
rhetorical questions
c)
circular reasoning
d)
categorial claim
37.
a)
stereotyping
b)
rhetorical questions
c)
circular reasoning
d)
categorical claim
38.
a)
scare tactic
b)
straw man
c)
appeal to ignorance
d)
either/or argument
39.
a)
appeal to ignorance
b)
straw man
c)
scare tactic
d)
either/or argument
40.
a)
either/or argument
b)
straw man
c)
scare tactic
d)
appeal to ignorance
41.
a)
circular reasoning
b)
rhetorical questions
c)
stereotyping
d)
categorical claims
42.
a)
either/or argument
b)
straw man
c)
scare tactic
d)
appeal to ignorance
43.
a)
loaded words
b)
testimonials
c)
red herring
d)
emotional appeals
44.
a)
caricature/exaggeration
b)
repetition
c)
leading question
d)
bandwagon/peer pressure
45.
a)
testimonials
b)
loaded words
c)
red herring
d)
emotional appeals
46.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
a)
Facts and Figures
b)
Testimonials
c)
Bandwagon
d)
Transfer
47.
a)
Transfer
b)
Testimonials
c)
Bandwagon
d)
Avant Garde
48.
a)
Avant Garde
b)
Bandwagon
c)
Transfer
d)
Facts and Figures
49.
a)
Avant Garde
b)
Transfer
c)
Bandwagon
d)
Facts and Figures
50.

A slogan is

a)

short memorable phrases to identify a product

b)

catchy image

c)

A large billboard on side of the road

51.

A logo should

a)

graphically identify the company/product

b)

distinguish the product from competitors

c)

only an image

d)

Just do it

52.

the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

a)

Infringement

b)

Copyright

c)

Advertising Agency

d)

Logo

53.

the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works.

a)

Copyright

b)

Copyright Infringement

c)

Logo

d)

Agency

54.
What is the purpose of persuasive media techniques?
a)
buy my product
b)
believe what I believe
c)
do what I want you to do
d)
all of the above
55.
Which of the following is a catchy phrase or statement often used to sell a product? ex: "Just do it." or "Save Money. Live Better."
a)
bandwagon
b)
slogan
c)
glittering generalities
d)
card stacking
56.
This technique uses the logic: Everyone else is doing it, you should too!
a)
bandwagon
b)
slogan
c)
transfer
d)
snobbery/elitism
57.
A media technique that makes a product/service seem very exclusive; like if you own this product, it will make you better than other people. 
a)
bandwagon
b)
emotional appeal/pathos
c)
testimonial
d)
snobbery/elitism
58.
Used often on infomercials, this is a technique that brings in "real" customers and/or celebrities who give their opinion on a product and "testify" to its quality. 
a)
snobbery/elitism
b)
card stacking
c)
testimonial
d)
repetition
59.
When an advertiser tries to make a connection with the audience emotionally through sappy stories, music, sad puppies, etc...
a)
emotional appeal/pathos
b)
bandwagon
c)
transfer
d)
glittering generalities
60.
This is usually used in a company's slogan, using words that are very vague and nonspecific, but sound really nice. ex: "Eat Fresh." "Expect More. Pay Less." 
a)
card stacking
b)
emotional appeal
c)
repetition
d)
glittering generalities
61.
Commonly used technique that simply repeats something again and again until it hopefully gets lodged into a consumer's brain. 
a)
repetition
b)
glittering generalities
c)
bandwagon
d)
snobbery/elitism
62.
Sometimes hard to spot, this is a method of advertising that manipulates data to make a product look more desirable. 
a)
transfer
b)
slogan
c)
card stacking
d)
testimonial
63.
This method usually involves placing an attractive person next to the company's product. The hope is that the consumer's attraction to one thing will be transferred to the other. 
a)
glittering generalities
b)
transfer
c)
repetition
d)
card stacking
64.
"America's Favorite"
a)
emotional appeal
b)
testimonial
c)
glittering generalities
d)
bandwagon
65.
a)
slogan
b)
bandwagon
c)
snobbery
d)
emotional appeal
66.
a)
bandwagon
b)
card stacking
c)
glittering generalities
d)
emotional appeal/pathos
67.

Identifies one company’s products from those of another. Clearly identifiable by a name, logo, trademark.

a)

Advertising Campaign

b)

Brand

c)

Slogan

d)

Hyperbole

68.

A person, often a celebrity, who is paid to endorse or promote a company’s products or services, becoming the face of the brand.

a)

Hard Sell

b)

Product Demonstration

c)

Brand Identity

d)

Brand Ambassador

69.

A small, recognisable design featured on all products and promotional materials, associated through repetition over time.

a)

Slogan

b)

Brand

c)

Logo

d)

Copy

70.

Categorising an audience by age, gender, ethnicity, location, social grading. Helps advertiser determine their target audience.

a)

Demographics

b)

Soft Sell

c)

Hard Sell

d)

Psychographics

71.

The image that the brand projects and the associations the audience makes with the brand.

a)

Brand Ambassador

b)

Brand Identity

c)

Logo

d)

Advertising Campaign

72.

‘In your face’ advertising. These adverts are usually short, loud and employ a direct mode of address., giving clear information.

a)

Hyperbole

b)

Soft Sell

c)

USP

d)

Hard Sell

73.

A line of copy which encapsulates the campaign strategy. A memorable, catchy phrase.

a)

Copy

b)

Slogan

c)

Brand

d)

Logo

74.

Exaggerated language used to create a dramatic effect. Often used in advertising to engage the audience.

a)

Slogan

b)

Hyperbole

c)

USP

d)

Intertextuality

75.

Where the product is used in the advertisement often to suggest that using the product will result in a lifestyle portrayed.

a)

Product Demonstraion

b)

Product Endorsement

c)

In House

d)

Intertextuality

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