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WorksheetsAudience studio training
Total questions: 10
Worksheet time: 5mins
What is 2nd Party Data?
Someone else's First party data
Lower-quality data
Data used to analyse media performance
None of these are correct
Cross Device Identify Management allows you to:
Identify, analyze and activate peoples data
Linking cookies to email adresses
Combines deterministic matching with probabilistic matching to link users across multiple cookies and devices
None of these are correct
What is 1st Party Data?
data that your company has collected directly from owned properties
Data Collected and Sold by Providers that contains web interactions
Data that tends to be scarce in volume
Data from a primary source
What can you do with audience studio
Capture data, Analysis at scale & segment, Activate across channels
Capture data and gain Insights
Target audiences across channels
Strategies, Deploy, Understand, Activate and Support
What is Data Studio?
A platform to share data in a secure and flexible way
A platform to understand your data costs
A screen in Audience Studio to visualize your data asset
A screen in Audience Studio to monitor 3rd party data
Which of the following types of data is considered PII (Personal Identifiable)?
Gender
Order Type
Email Address
Average Order Value
What is a KUID?
Unique Configuration ID
Krux Unique Identifier
Bar Code for a Cookie
Serial Number for a Device
Which of the following platforms allows impressions tracking? (Select 2)
Facebook (Paid Social)
SA360 (Paid Search)
DV360 (Display and Video)
SFMC (Email)
What types of data are we collecting?
Page, Event, User, Media ,CRM
Page, Pixels, S3, Media ,CRM
IP Addresses, Event, User, Media ,CRM
Page, Serial Numbers, S3, Media ,CRM
What is the user identifier you use in advertising studio?
Subscriber ID
Cookie
Subscriber ID, cookie and email
