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Marketing EOPA REVIEW

Total questions: 65

Worksheet time: 1hrs 5mins

Name
Class
Date
1.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
2.
Tangible products that we use to satisfy our wants and needs
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
3.
That which can be touched
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
4.
Intangible items that have monetary value and satisfy needs and wants
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
5.
Not able to be touched
a)
Goods
b)
Advertising
c)
Marketing
d)
Intangible
6.
Any place buyers and sellers exchange goods, services, and some form of money.
a)
Goods
b)
Advertising
c)
Marketing
d)
Marketplace
7.
How/where a product will be distributed
a)
Price
b)
Place
c)
Promotion
d)
Product
8.
Setting and communicating the value of products and services. Setting the cost at the right level.
a)
Price
b)
Place
c)
Promotion
d)
Product
9.
Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product
a)
Price
b)
Place
c)
Promotion
d)
Product
10.
Providing customers with the goods & services they want at a given cost
a)
Selling
b)
Place
c)
Promotion
d)
Marketplace
11.
All potential customers who will buy a product for personal use.
a)
consumer market
b)
business market
c)
target market
d)
Marketing mix
12.
If a product makes a difference in the market, it is considered to have a big _____________.
a)
service
b)
business
c)
impact
d)
price
13.
A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.
a)
logo
b)
slogan
c)
brand
d)
product
14.
Businesses that buy products to use in their operations; also called the business-to-business market (this can be abbreviated as b-to-b or b2b).
a)
consumer market
b)
business market
c)
target market
d)
Marketing mix
15.
If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.
a)
price
b)
supply and demand
c)
target market
d)
Marketing mix
16.
THE 4 P's - product, place, promotion, price
a)
price
b)
selling
c)
target market
d)
Marketing mix
17.
what to make, how to package it, what brand name to use and what image to project
a)
price
b)
product
c)
target market
d)
Marketing mix
18.
A symbol used to represent a brand or company
a)
price
b)
product
c)
target market
d)
logo
19.
A unique name and image for a product used to create an image in the consumers' mind, i.e. Pampers, Band-Aid, Kool-Aid
a)
price
b)
product
c)
brand
d)
Marketing mix
20.
A type of promotion used to get people to want to buy something.
a)
price
b)
product
c)
advertising
d)
Marketing mix
21.
An individual who buys products or services for personal use and not for manufacture or resale
a)
price
b)
product
c)
advertising
d)
consumer
22.
A group of people or companies who want a product or service and are willing and able to buy it.
a)
price
b)
product
c)
advertising
d)
market
23.
Which of the following is not a form of advertising?
a)
TV Commercial
b)
Billboard
c)
Weekly Sale Circular
d)
All of them are forms of adveritising
24.
A retail employee puts a pair of shoes on a customer and asks how they feel.
a)
Marketing Information Management
b)
Selling
c)
Promotion
d)
Product Management
25.
A retailer decides to mark down all swimsuits in August. 
a)
Product Management
b)
Selling
c)
Distribution
d)
Pricing
26.
A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.
a)
Marketing Information Management
b)
Product Management
c)
Selling
d)
Promotion
27.
Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.
a)
Selling
b)
Product Management
c)
Marketing Information Management
d)
Promotion
28.
A television commercial stresses the benefits of buying a new protein bar.
a)
Marketing Information Management
b)
Selling
c)
Promotion
d)
Product Management
29.
A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. 
a)
Marketing Information Management
b)
Market Planning
c)
Promotion
d)
Product Management
30.
A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.
a)
Distribution
b)
Product Management
c)
Market Planning
d)
Marketing Information Management
31.
A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.
a)
Market Planning
b)
Product Management
c)
Marketing Information Management
d)
Distribution
32.
A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 
a)
Distribution
b)
Market Planning
c)
Selling
d)
Product Management
33.
The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website. 
a)
Promotion
b)
Marketing Information Management
c)
Product Management
d)
Selling
34.
A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.
a)
Selling
b)
Pricing
c)
Promotion
d)
Product Management
35.
There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.
a)
Market Planning
b)
Marketing Information Management
c)
Selling
d)
Pricing
36.
Define Promotion
a)
Any from of communication a business or organization uses to inform, persuade, or remind.
b)
The number of different product lines a manufactures or sells
c)
The process of creating, growing, and manufacturing
37.
Which can be a barrier to effective communication
a)
Full colour advertising brochure
b)
Early morning meeting between two workers
c)
Poorly worded letter
d)
Memo sent down the chain of communication
38.
An entrepreneur is someone 
a)
Someone who works for a new business
b)
Someone who starts a new business
c)
Someone who takes over an existing business
d)
Someone who does not want to work
39.
A business owned and run by 2 or more people is called...
a)
Partnership
b)
Sole Proprietorship
c)
Corporation
40.
What is the person who buys a product called?
a)
Retailer
b)
Consumer
c)
Purchaser 
d)
Customer 
41.
What does the owner of a miniature golf business provide her customers with?
a)   b)   c)   
a)
A service
b)
A promotion
c)
A good
d)
An exchange
42.
Deciding how much to charge for goods and services.
a)
Marketing
b)
Goods
c)
Pricing
d)
Selling
43.
Deciding on how goods get into customers’ hands.
a)
Selling
b)
Distribution
c)
Pricing
d)
Product service management
44.
Public speaking and your presentation skills are something that you improve with practice.
a)
True
b)
False
45.
Taylor Swift recommends this mouthwash. This is an example of...
a)
Glittering Generalities 
b)
Bandwagon
c)
Testimonials
d)
Celebrity 
46.
A diaper commercial for babies. They say that it will be best for babies. What tactic is this?
a)
Glittering Generalities
b)
Attention Getter
c)
Parental Instinct
d)
Cutting Edge
47.
Sprint is better than T-Mobile. What kind of tactic is this?
a)
Surveys, Facts and Statisticstatics
b)
Name calling and Mud Slinging
c)
Attention Getter
d)
Weasel Words
48.

item you can touch, such as donuts

a)

sales promotions

b)

advertising

c)

market research

d)

good

49.

Type of communication where message is conveyed through mass media.

a)

loyalty program

b)

market segments

c)

non-personal communication

d)

revenue management software

50.

Activity that is done for another person, ex. house cleaning

a)

service

b)

sales

c)

public relations

d)

marketing plan

51.

Type of promotion, company rep speaks directly with customer

a)

competitor

b)

four Ps of marketing

c)

sales

d)

brand identity

52.

One promotional advertising message broadcast on tv or radio

a)

communication

b)

competitor

c)

public relations

d)

commercial

53.

Suggestive selling and group sales is a type of

a)

personal selling

b)

market campaign

c)

brand

d)

target market

54.

Recommending additional products or services to customer while customer is buying something else

a)

publicity

b)

suggestive selling

c)

commercial

d)

billboard

55.

Promotional message about a product paid for by an identified sponsor

a)

product

b)

market segmentation

c)

suggestive selling

d)

advertising

56.

Specific offer designed to increase sales

a)

repeat customers

b)

publicity

c)

sales promotion

d)

ads

57.

Article written by a company for use in newspaper, on radio, website or TV news.

a)

sales promotion

b)

press release

c)

product

d)

marketing research

58.

A group of people who share one or more common characteristics, lumped together for marketing purposes

a)

market segment

b)

sales

c)

online advertising

d)

group sales

59.

The name, logo, tone, tagline, typeface, and shape that create an appeal for a business

a)

sales

b)

loyalty program

c)

publicity

d)

brand identity

60.

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

a)

Product

b)

Place

c)

Promotion

d)

Price

61.

Successful organizations learn the preferences and behaviors of key customer segments through this process

a)

market research

b)

market segmentations

c)

choosing only one target market

d)

setting a price everyone can afford

62.

specific groups of people with a similar profile, allowing marketers to target their messaging

a)

social media channels

b)

market segmentation

c)

market research analysis

d)

product distribution

63.

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

a)

trending concept

b)

a name brand or logo

c)

A reader board

d)

loyalty program

64.

A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.

a)

public relations

b)

press release

c)

supporting charitable causes

d)

reviews from customers

65.

Knowing your costs, profit goals and competitors’ prices.

a)

helps you to set the right price for your product.

b)

depends on your targeted market

c)

is key in planning your decor

d)

useful way to segment a market

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