WorksheetsMarketing Unit 1
Total questions: 44
Worksheet time: 22mins
According to the marketing concept, which option shows company commitment?
Leaving marketing to the marketing
department
Teaching marketing to college
marketing students
Setting aside funds to research
what customers want
Pricing a product to maximize
profitability per item
Paul’s plant food is losing its
popularity among his customer base. Which marketing function would come up
with the improved product?
Channel management
Product or service management
Selling
Promotion
After the popularity of a product dropped, the business needed
a new product to promote that would help to improve its image. Which
marketing function would come up with the new product?
Channel management
Product or service management
Selling
Promotion
By increasing awareness of the need
for environmental controls, what has marketing done?
Made buying more convenient
Regulated the standard of living
Improved the quality of life
Added usefulness to products
What does applying the
customer-orientation element of the marketing concept enable the business to
do?
Offer products that consumers want
to buy
Persuade customers to buy its
products
Provide more products than
consumers need
Coordinate its marketing activities
Company XYZ has predicted it will
sell 3,000 new microwaves during the “Back to School” sale. Which marketing
function is this business using?
Market planning
Risk management
Promotion
Channel management
Which marketing function helps
business people forecast how much will be sold in a given period?
Market planning
Risk management
Promotion
Channel management
What does the selling function involve
that makes it so important?
Setting high prices
Displaying products
Contacting customers
Obtaining feedback from vendors
Which marketing function provides
information to consumers that will assist them in making a decision to
purchase a good or service?
Pricing
Promotion
Production
Distribution
Which marketing career field
involves catching customers’ attention, informing them of products, and
persuading them to buy?
Marketing research
Advertising
Public relations
Product management
Booking hotel rooms for vacationers
is an example of which marketing?
Feature
Service
Benefit
Sports
Which type of duties do customer
service professionals often perform?
Preparing Ads
Paying invoices
Handling complaints
Receiving shipments
What is at the center of all
marketing activities?
Math
Technological know-how
Purchasing
Communication
Which marketing career field
involves determining why customers do what they do?
Advertising
Distribution or warehousing
Sales
Marketing Research
Kwacky Kwackers needs a new package
design for its crackers. Which marketing professional field would be responsible for creating the new package?
Marketing research
Product management
Advertising
Channel management
When conducting research, a student should:
only use one search engine.
use multiple search engines.
never use a search engine.
use only the search engine that they are most familiar with.
Select the best phrase that describes how research was conducted by students before
the inception of the Internet.
Students used a search engine to find resources for their papers.
Students
asked their peers for information they could use in their papers.
Students visited libraries to use reference material and
periodicals for their papers.
Teachers printed
out all information for students to use for their papers.
During
what year/years did the World Wide Web begin?
1989-1999
1930-1950
1910-1929
2000-2010
What company launched its instant messenger chat service
with the greeting, “You’ve got mail”?
Microsoft
Apple
AOL
Bing
What was the name of the first search engine?
Archie
Veronica
Jude
The reliability of a search result is:
the degree to which the results are accurate.
the degree to which the results disprove your theory.
the degree to which the results are consistent.
the degree to which the results are inaccurate.
A Web
crawler is:
an insect that eats the wires on your computer.
an Internet bot that browses the Web to find and file
information.
a researcher who creates surveys online.
a virus on your computer.
What is
the difference between the Internet and the World Wide Web?
The World
Wide Web is the same as the Internet.
The World Wide Web contains images and text.
The World Wide Web only contains text.
The
Internet came after the World Wide Web.
Validity of a search result is:
the degree to which the results are accurate.
the degree to which the results disprove your theory.
the degree to which the results are reproducible.
the degree to which the results are inaccurate.
A request for information is also called a/an:
answer.
study guide.
web crawler.
query.
Highway 1 Restaurant allows
customers the opportunity to enter drawings in order to win a birthday cake.
Customers register by providing their contact information on a card. What
does entering the drawings represent?
Tactic
Strategy
Goal
Trend
To promote its summer menu,
Danielle’s Diner plans to e-mail a $5.00-off coupon to its regular customers
next Tuesday. The coupon will be valid from June 1 through June 15. What does
use of the coupon represent?
Tactic
Strategy
Goal
Trend
Which is the overall reason that
marketing strategies are designed and implemented?
Improving management techniques
Achieving planned goals
Changing the image of the business
Increasing business profits
immediately
A business determines that it can
increase its market share 12 percent by promoting its goods and services to
Hispanic females who are 18–34 years old. How is the business segmenting the
market?
By geographics
By psychographics
By demographics
By behavior
Which market segment represents
customers who prefer a variety of reasonably priced recreational activities?
Geographic
Psychographic
Behavioral
Occupational
Dennis has a great idea for a new
type of tennis ball that, if produced, would be better than any ball
currently on the market. He pitches his idea to a few investors. Which of the
four Ps should these investors consider first?
Product
Price
Promotion
Place
Manny has a new idea for a new cleanser
that would decrease the time in cleaning tiled floors. He thinks this product
would be better than any cleanser currently on the market. Which of the four
Ps should these investors consider first?
Product
Price
Promotion
Place
Conducting
a survey to gather information is:
secondary
research.
observational research.
ethnographic research.
primary research.
If a company purchases survey results, this is called:
primary research.
observational research.
secondary research.
ethnographic research.
Secondary research is:
collected for the first time by the researcher.
obtained from research previously conducted.
obtained from interviewing someone.
collected by administering a survey.
Primary research is:
collected for the first time by the researcher.
obtained from an Internet search.
obtained from a government source.
collected by visiting a library.
What is one advantage of observational research?
Observational research is expensive to conduct.
Observational research is time consuming
The researcher can read body language
There might be uncontrollable variables
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?
Marketing information
Sales Records
Secondary Data
Purchasing Documents
Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
Market Demographics Analysis
Accounts Payable Summary
Annual Income Statement
Quarterly inventory status
By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
Popular products
Research methods
Economic resources
Competitors’ activities
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
Product popularity
Research methods
Economic resources
Competitor activity
Which is one way that many businesses use the marketing information contained in sales reports?
To monitor expense accounts
To qualify potential new customers
To improve the effectiveness of salespeople
To develop negotiating techniques
What does continuously monitoring
internal marketing information enable businesses to do?
Investigate competitors
Identify problems
Evaluate market share
Analyze economic changes
Which type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
Product quality
Customers’ credit limits
Customers’ product preferences
Actual market share
