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WorksheetsDigital Hub Introduction
Total questions: 16
Worksheet time: 8mins
1) What is DDM
The use of consumer data to improve all aspects of marketing
Personal data that directly identifies an individual
Direct Data Management
Data Driven Marketing
What is DMP?
Design Management Platform
Data Marketing Platform
Data Management Platform
Data Manage Platform
What is 2nd Party Data
Data purchased from providers
Data shared by Unilever through collaboration with retailers or other ecosystem
Data that hasn’t been qualified to be used for segmenting
Data Collected through Unilever platforms
What are the three core principles of Data Strategy
Deploy, Capture & Leverage
Capture, Leverage & Analyze
Capture, Analyze & Leverage
Analyze, Capture & Leverage
Digital Hub are set up in cloud markets
True
False
Primarily the role of Digital Hub is to drive
Unilever Cloud
Data Driven Marketing
Precision Marketing
Performance Marketing
Unilever Cloud technology that enable Unilever
To deliver its data marketing vision
Brands to achieve their precision marketing targets
Marketers to develop strong data strategy
Know about consumers
What is PII Data
Personal Identifiable Information: Unique identifier of an individual stored in a DMP
Personal Identifiable Information: Unique identifier of an individual stored in Consumer Profile store
Personal Identifiable Information: e.g. name, post code, DOB
Personal Identifiable Information: Unique identifier of an individual stored in ACS
How many types of data help create segments
Emails, Cookies & Sign-Ups
1 party, 2nd Party & 3rd Party
Facebook., Google & Ultra
2nd Party, 3rd Party & 4th Party
What are the three pillars of DDM
Personal Marketing, Measurement Marketing & Precision Marketing
Facebook, Email and Anonymous Data
1:1 Marketing, Performance Marketing & Precision Marketing
1:1 Marketing, Personal Marketing, Email Marketing
The Digital Hub empower real time data driven marketing through a set of
Strategy, tools and agencies
Creative, Cohorts & Segments
People, Tools & Tech
Infrastructure, capability and technology
Where can you get support from the Digital Hub
Within your specialist community
Via your peers
Accessing online repository and materials
All of the above
Our priority is to connect with consumers at the right place with the right message at the right time
True
False
Digital Hub brings together a number of teams
PDC, Media & Agencies
CMI, Brand Team, Media & Agencies
Marketing, CMI, Media , Ecommerce, Agency Partners
None of the above
To ensure proper framework is in place one should consult
Media Team
PDC
CMI
Mindshare
Digital Hub
The full form of SAMA is
Sizable, Attainable, Measurable, Actionable
Scalable, Actionable, Measurable, Addressable
Sizeable, Addressable, Measurable & Actionable
Sizeable, Addressable, Meaningful & Actionable
