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L2 CH2 Menu Management

Total questions: 55

Worksheet time: 28mins

Name
Class
Date
1.

A menu that prices all items separately is called

a)

limited.

b)

prix fixe.

c)

á la carte.

d)

California.

2.

Which menu item classification has a low menu mix percentage and a low contribution margin?

a)

Dog

b)

Star

c)

Puzzle

d)

Plow horse

3.

What type of menu lists the menu items that are available on a particular day?

a)

Fixed

b)

Du jour

c)

Limited

d)

Prix fixe

4.

The menu price minus the food cost equals the

a)

menu mix.

b)

standard food cost.

c)

food cost percentage.

d)

contribution margin.

5.

One of the most important marketing tools a restaurant has is

a)

the prep cooks.

b)

the assistant manager.

c)

the menu.

d)

coupons.

6.

One of the most common ways a restaurant organizes the food on its menu is

a)

alphabetically.

b)

highest-priced items first.

c)

lowest-priced items first.

d)

in the order in which the food is eaten.

7.

When designing a menu, the term "medium" is best explained as what?

a)

The physical way the menu is presented

b)

The font styles used in printing

c)

Where the photos are placed

d)

Colors used in printing

8.

This is an analysis of the popularity and the profitability of a group of menu items.

a)

Sales volume

b)

Menu engineering

c)

Contribution margin

d)

Sales mix analysis

9.

The amount of money remaining for an operation after expenses, or costs, are paid is

a)

profitability.

b)

market analysis.

c)

sales

d)

straight markup.

10.

The menu similar to a prix fixe menu that bundles various elements into one package is called.

a)

fixed.

b)

adjusted.

c)

California.

d)

table d'hôte.

11.

True or False

Most menus organize food items according to the order in which they are usually eaten.

a)

True

b)

False

12.

Which type of menu prices each item separately?

a)

Limited

b)

Du jour

c)

À la carte

d)

Table d'hôte

13.

Which type of menu lists the menu items that are available on a particular day?

a)

Fixed

b)

Du jour

c)

Limited

d)

Prix fixe

14.

Chefs or managers change the menu items after a certain period of time on which type of menu?

a)

Du jour

b)

Limited

c)

Cyclical

d)

California

15.

An analysis of the popularity and the profitability of a group of menu items is called a

a)

sales mix analysis.

b)

menu mix analysis.

c)

sales percentage analysis.

d)

contribution margin analysis.

16.

A menu that offers only a few selections is what type of menu?

a)

Fixed

b)

Limited

c)

Cyclical

d)

California

17.

True or False

Debt is defined as the amount of money remaining for an operation after expenses, or costs, are paid.

a)

True

b)

False

18.

Which type of menu lists all meals available at any time of day and is often used by diners that are open 24 hours a day?

a)

Limited

b)

California

c)

Prix fixe

d)

Table d'hôte

19.

A menu that offers a choice of appetizer, full entrée with sides, and a dessert for one price is called

a)

fixed.

b)

prix fixe.

c)

California.

d)

table d'hôte.

20.

The menu similar to a prix fixe menu that bundles various elements into one package is called

a)

fixed.

b)

prix fixe.

c)

California

d)

table d'hôte

21.

Contribution margin plus food cost equals

a)

menu price.

b)

standard food cost.

c)

food cost percentage.

d)

contribution margin.

22.

Which type of menu offers the same items every day?

a)

À la carte

b)

Fixed

c)

Limited

d)

Du jour

23.

Which type of menu offers menu items only for a short period of time?

a)

Prix fixe

b)

California

c)

Limited time offer

d)

Du jour

24.

Sales are initially won or lost through a guest's interaction with an operation's

a)

chef.

b)

manager.

c)

menu.

d)

POS.

25.

What does the French term "du jour" mean?

a)

Of the morning

b)

Of the week

c)

Of the month

d)

Of the day

26.

True of False

Plow horses are unpopular and unprofitable

a)

True

b)

False

27.

In the United States, a du jour menu is often presented as a

a)

weekly specials menu.

b)

appetizers menu.

c)

daily specials menu.

d)

chef's menu

28.

Which menu type can change on a daily, weekly, or monthly basis?

a)

Limited time offer

b)

Cyclical

c)

Limited

d)

Table d'hôte

29.

Which type of menu does a restaurant use if it changes its menu at the start of each new season?

a)

Prix fixe

b)

Du jour

c)

Fixed

d)

Cyclical

30.

Which type of operation frequently offers a limited menu?

a)

Fine-dining

b)

Quick-service

c)

Family dining full service

d)

Casual dining full-service

31.

Which type of menu is most often used at banquets

a)

Fixed

b)

Prix fixe

c)

Table d'hôte

d)

Du jour

32.

Which type of menu offers multiple courses with multiple choices within each course, for a set price?

a)

Prix fixe

b)

Table d'hôte

c)

Cyclical

d)

California

33.

What characteristic of an operation often determines the kind of menu that the chefs will be most capable of producing efficiently?

a)

Dinnerware

b)

Physical layout

c)

Profit margin

d)

Market expectations

34.

A menu presented on blackboards, whiteboards, or directly on the walls or fixtures of an operation is called a

a)

spoken menu.

b)

static menu.

c)

menu board.

d)

written board.

35.

True or False

A limited menu lists the menu items that are available on a particular day.

a)

True

b)

False

36.

A menu that is verbally presented to guests by staff members is called a

a)

spoken menu.

b)

verbal menu.

c)

oral menu.

d)

expressed menu.

37.

The number of times an item is sold in a time period is called the

a)

sales mix analysis.

b)

sales volume.

c)

profitability.

d)

margin.

38.

Why is pricing a menu a critical process for any operation?

a)

It determines profitability.

b)

It determines sales volume.

c)

It determines sales mix.

d)

It predicts stars and dogs.

39.

Which menu item classification is both unpopular and unprofitable>

a)

Dog

b)

Puzzle

c)

Star

d)

Plow horse

40.

Which menu items are both popular and profitable?

a)

Puzzles

b)

Plow horses

c)

Dogs

d)

Stars

41.

What is the best solution to helping out a puzzle menu item?

a)

Remove it from the menu.

b)

Reposition it on the menu.

c)

Decrease its price.

d)

Increase its price.

42.

What is the best solution if a restaurant has a dog on the menu?

a)

Increase its price.

b)

Reposition it on the menu.

c)

Decrease its price.

d)

Remove it from the menu.

43.

The amount of money remaining for an operation after expenses have been paid is called the

a)

expense.

b)

profit.

c)

debt.

d)

volume.

44.

True or False

The most popular marketing tool a restaurant has is its chef.

a)

True

b)

False

45.

Which pricing method sets the percentage of the menu price that the food cost must be and then divides the item's food cost by that percentage to develop the menu price?

a)

Food cost percentage method

b)

Set dollar amount markup

c)

Contribution margin method

d)

Set percentage increase method

46.

Which pricing method works for à la carte menu items as well as menu items that comprise a meal?

a)

Food cost percentage method

b)

Set dollar amount markup

c)

Contribution margin method

d)

Set percentage increase method

47.

Informing guests, selling products, and creating identity are all functions performed simultaneously by

a)

direct marketing.

b)

greeters.

c)

websites.

d)

the menu.

48.

The difference resulting from revenue minus preparation and overhead costs is known as the

a)

wage factor.

b)

lost revenue.

c)

margin.

d)

expectation.

49.

What method for pricing menu items uses operation-wide data to determine a dollar amount that must be added to each major menu item's food cost?

a)

Set percentage increase method

b)

Contribution margin method

c)

Average cover method

d)

Set dollar markup

50.

What method of menu analysis systematically breaks down a menu's components to analyze which items are making money and which are selling?

a)

Promotions research

b)

Menu classification

c)

Menu engineering

d)

Puzzle assessment

51.

How do most restaurants commonly organize the food on their menus?

a)

In the order in which the food is eaten

b)

Lowest-priced items first

c)

Highest-priced items first

d)

Alphabetically

52.

When designing a menu, the term "layout" is best explained as

a)

how the menu is categorized and sequenced.

b)

the font styles used in printing.

c)

the colors used in printing.

d)

where the photos are placed.

53.

Which menu item classification is popular but less profitable?

a)

Dog

b)

Star

c)

Puzzle

d)

Plow horse

54.

Which menu item classification describes items that may be less price sensitive the any other items on the menu?

a)

Dog

b)

Star

c)

Puzzle

d)

Plow horse

55.

Which menu type allows guests to choose whatever they want whenever they want it-for example, breakfast at dinner time?

a)

Fixed

b)

Cyclical

c)

California

d)

Table d'hôte