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WorksheetsL2 CH2 Menu Management
Total questions: 55
Worksheet time: 28mins
A menu that prices all items separately is called
limited.
prix fixe.
á la carte.
California.
Which menu item classification has a low menu mix percentage and a low contribution margin?
Dog
Star
Puzzle
Plow horse
What type of menu lists the menu items that are available on a particular day?
Fixed
Du jour
Limited
Prix fixe
The menu price minus the food cost equals the
menu mix.
standard food cost.
food cost percentage.
contribution margin.
One of the most important marketing tools a restaurant has is
the prep cooks.
the assistant manager.
the menu.
coupons.
One of the most common ways a restaurant organizes the food on its menu is
alphabetically.
highest-priced items first.
lowest-priced items first.
in the order in which the food is eaten.
When designing a menu, the term "medium" is best explained as what?
The physical way the menu is presented
The font styles used in printing
Where the photos are placed
Colors used in printing
This is an analysis of the popularity and the profitability of a group of menu items.
Sales volume
Menu engineering
Contribution margin
Sales mix analysis
The amount of money remaining for an operation after expenses, or costs, are paid is
profitability.
market analysis.
sales
straight markup.
The menu similar to a prix fixe menu that bundles various elements into one package is called.
fixed.
adjusted.
California.
table d'hôte.
True or False
Most menus organize food items according to the order in which they are usually eaten.
True
False
Which type of menu prices each item separately?
Limited
Du jour
À la carte
Table d'hôte
Which type of menu lists the menu items that are available on a particular day?
Fixed
Du jour
Limited
Prix fixe
Chefs or managers change the menu items after a certain period of time on which type of menu?
Du jour
Limited
Cyclical
California
An analysis of the popularity and the profitability of a group of menu items is called a
sales mix analysis.
menu mix analysis.
sales percentage analysis.
contribution margin analysis.
A menu that offers only a few selections is what type of menu?
Fixed
Limited
Cyclical
California
True or False
Debt is defined as the amount of money remaining for an operation after expenses, or costs, are paid.
True
False
Which type of menu lists all meals available at any time of day and is often used by diners that are open 24 hours a day?
Limited
California
Prix fixe
Table d'hôte
A menu that offers a choice of appetizer, full entrée with sides, and a dessert for one price is called
fixed.
prix fixe.
California.
table d'hôte.
The menu similar to a prix fixe menu that bundles various elements into one package is called
fixed.
prix fixe.
California
table d'hôte
Contribution margin plus food cost equals
menu price.
standard food cost.
food cost percentage.
contribution margin.
Which type of menu offers the same items every day?
À la carte
Fixed
Limited
Du jour
Which type of menu offers menu items only for a short period of time?
Prix fixe
California
Limited time offer
Du jour
Sales are initially won or lost through a guest's interaction with an operation's
chef.
manager.
menu.
POS.
What does the French term "du jour" mean?
Of the morning
Of the week
Of the month
Of the day
True of False
Plow horses are unpopular and unprofitable
True
False
In the United States, a du jour menu is often presented as a
weekly specials menu.
appetizers menu.
daily specials menu.
chef's menu
Which menu type can change on a daily, weekly, or monthly basis?
Limited time offer
Cyclical
Limited
Table d'hôte
Which type of menu does a restaurant use if it changes its menu at the start of each new season?
Prix fixe
Du jour
Fixed
Cyclical
Which type of operation frequently offers a limited menu?
Fine-dining
Quick-service
Family dining full service
Casual dining full-service
Which type of menu is most often used at banquets
Fixed
Prix fixe
Table d'hôte
Du jour
Which type of menu offers multiple courses with multiple choices within each course, for a set price?
Prix fixe
Table d'hôte
Cyclical
California
What characteristic of an operation often determines the kind of menu that the chefs will be most capable of producing efficiently?
Dinnerware
Physical layout
Profit margin
Market expectations
A menu presented on blackboards, whiteboards, or directly on the walls or fixtures of an operation is called a
spoken menu.
static menu.
menu board.
written board.
True or False
A limited menu lists the menu items that are available on a particular day.
True
False
A menu that is verbally presented to guests by staff members is called a
spoken menu.
verbal menu.
oral menu.
expressed menu.
The number of times an item is sold in a time period is called the
sales mix analysis.
sales volume.
profitability.
margin.
Why is pricing a menu a critical process for any operation?
It determines profitability.
It determines sales volume.
It determines sales mix.
It predicts stars and dogs.
Which menu item classification is both unpopular and unprofitable>
Dog
Puzzle
Star
Plow horse
Which menu items are both popular and profitable?
Puzzles
Plow horses
Dogs
Stars
What is the best solution to helping out a puzzle menu item?
Remove it from the menu.
Reposition it on the menu.
Decrease its price.
Increase its price.
What is the best solution if a restaurant has a dog on the menu?
Increase its price.
Reposition it on the menu.
Decrease its price.
Remove it from the menu.
The amount of money remaining for an operation after expenses have been paid is called the
expense.
profit.
debt.
volume.
True or False
The most popular marketing tool a restaurant has is its chef.
True
False
Which pricing method sets the percentage of the menu price that the food cost must be and then divides the item's food cost by that percentage to develop the menu price?
Food cost percentage method
Set dollar amount markup
Contribution margin method
Set percentage increase method
Which pricing method works for à la carte menu items as well as menu items that comprise a meal?
Food cost percentage method
Set dollar amount markup
Contribution margin method
Set percentage increase method
Informing guests, selling products, and creating identity are all functions performed simultaneously by
direct marketing.
greeters.
websites.
the menu.
The difference resulting from revenue minus preparation and overhead costs is known as the
wage factor.
lost revenue.
margin.
expectation.
What method for pricing menu items uses operation-wide data to determine a dollar amount that must be added to each major menu item's food cost?
Set percentage increase method
Contribution margin method
Average cover method
Set dollar markup
What method of menu analysis systematically breaks down a menu's components to analyze which items are making money and which are selling?
Promotions research
Menu classification
Menu engineering
Puzzle assessment
How do most restaurants commonly organize the food on their menus?
In the order in which the food is eaten
Lowest-priced items first
Highest-priced items first
Alphabetically
When designing a menu, the term "layout" is best explained as
how the menu is categorized and sequenced.
the font styles used in printing.
the colors used in printing.
where the photos are placed.
Which menu item classification is popular but less profitable?
Dog
Star
Puzzle
Plow horse
Which menu item classification describes items that may be less price sensitive the any other items on the menu?
Dog
Star
Puzzle
Plow horse
Which menu type allows guests to choose whatever they want whenever they want it-for example, breakfast at dinner time?
Fixed
Cyclical
California
Table d'hôte
