Idea that organizations need to satisfy their customers while also trying to reach their organizations' goals.

Potential customers with shared needs who have the desire and ability to buy a product

A specific group of consumers that an organization selects as the focus of its marketing plan

Statistics that describe a population in terms of personal characteristics

Path a product takes from the producer to the consumer

The study of the choices and decisions that affect making, distributing, and using doods and services

The money left after all costs and expenses of a business are paid.

People who use products

Money left to spend after necessary expenses are paid

sellers of products

Any form of communication used to persuade people to buy products

approval or support of a product or idea, usually by a celebrity

Gross income

A payment for material that has been copyrighted, or legally declared as belonging to the creator.

The use of ancillary products such as merchandise as promotional tools

Any form of communication through which one industry relies on another industry to promote its product.

A combined action that occurs when products owned by one source promote the growth of related products.

unforeseen events and obstacles that can negatively affect business

The promotion of a company in association with a property

Specific information about people, such as income, age and gender is known as

___ includes advertising, publicity, personal selling and public relations.

The total value of all final goods & services produced in a country is known as

This kind of marketing is not directed towards specific groups:

The legal protection of a creator's intellectual property or products

A characteristic of free enterprise; the struggle among companies for customers

Basic necessities, such as food, clothing, shelter and water.

Things that people desire based on personality, experiences, or information about a product.

buying a happy meal at McDonald's and receiving a free Disney toy is an example of

Competition that is based on price follows the concept of demand elasticity and

Non-price competition involves factors other than price, such as

Patents are granted for __ years to protect owners of patented products.

__ on words, symbols, sounds, names, or colors that distinguish goods and services are registered with the USPTO.

Types of business owned and operated by one person.

Disadvantages of partnerships include:

A business entity that has the ability to conduct business and enter into contracts apart from its owner(s)

A corporate __ is a license to do business.

A strategy to offset risk

William "Bill" Veeck was a key figure in the development of

The marketing of sports and entertainment products differs from marketing traditional products in four areas: product, place, price and

The ___ is a combination of 4 basic marketing strategies, known as the 4Ps- product, price, place and promotion.

__ is all the products available for sale.

___ is a customer's desire to buy products.

Two inventions that helped to enable to more access to sports and entertainment products for the working class are public transportation and

A __ is a good or service that any for-profit industry sells to its customers.

In sports & entertainment marketing, examples of a core, or main product include the sports event, movie, etc. The ___ product is a product related to or created from the core product, such as pay-per-view TV.

The ___ appeal of the event contributes to the entertainment value of a sports and entertainment process.

pricing problems in sports & entertainment marketing include ticket scalping and ___, or the unauthorized use of an owner's or creator's music, movies or other copyrighted material.

__ is the overlapping of product promotion.

___ occurs when consumers are happy with a company's product and becomes repeat customers.