Market Share

Market Position

Mission

Target Objective

an event presented to inform prospective customers about a company

an article in a newspaper describing the grand opening of a restaurant

an activity sponsored or supported by a company to enhance its image

a paid presentation, with an identifiable sponsor, for a product or service

Interstate

Domestic

International

Global

often the site of extended stays

the oldest form of lodging in the United States

rarely able to employ a sufficient number of workers

not in competition with full-service hotels for meeting facilities

international travel to multiple locations

avoiding complaints of discrimination

focusing on the widest possible population

concentrating on a smaller, uniquely defined group of people

keeping air conditioning ducts clean

monitoring the amount of towels and linens necessary to stock the hotel

maintaining electrical appliances in the kitchen and guest rooms

maintaining and repairing wiring

purchasing inventory

sales and catering

associated entertainment costs

time, attendance, and labor scheduling

product size

product lifespan

product heterogenity

product availability

schedule production

evaluate employee performance

select an appropriate brand name

invest in the best capital goods

Multicultural Inclusive Customer Events

Modern International Current Events

Meetings, Incentives, Conventions, and Exhibitions

budget friendly, offers accomadation without a food and beverage component...

strategy that focuses on a unique target market

a group of products that a company creates under a single brand, products sold individually....

a desirable or useful feature or a facility of a building or place

Creativity, Technology, Loyalty,

Creativity, Advertising, Loyalty

Technology, Advertising, Community Outreach

an online presence, spreads work of the establishment via the internet, uses trends to bring a hotel or restaurant to become viral and have a greater reach...

maximizing customer satisfaction and experience by ways like personalization, surveys, birthday gifts, and ensuring the customers feel remembered and KNOWN...

combining advertisement with the company's concept itself, concepts that are unique enough to serve as marketing strategies and allow each aspect of the company to multitask, makes the company's concept its own advertisement

an online presence, spreads work of the establishment via the internet, uses trends to bring a hotel or restaurant to become viral and have a greater reach...

combining advertisement with the company's concept itself, concepts that are unique enough to serve as marketing strategies and allow each aspect of the company to multitask, makes the company's concept its own advertisement

maximizing customer satisfaction and experience by ways like personalization, surveys, birthday gifts, and ensuring the customers feel remembered and KNOWN...

combining advertisement with the company's concept itself, concepts that are unique enough to serve as marketing strategies and allow each aspect of the company to multitask, makes the company's concept its own advertisement

an online presence, spreads work of the establishment via the internet, uses trends to bring a hotel or restaurant to become viral and have a greater reach...

maximizing customer satisfaction and experience by ways like personalization, surveys, birthday gifts, and ensuring the customers feel remembered and KNOWN...

combining advertisement with the company's concept itself,

a lodging facility that includes bed and breakfast in the cost of the room, typically in a home with shared common spaces such as a living room and dining room...

living quarters owned by private persons that are rented out to the public most of the year

vital departments not usually seen or frequented by a guest or patron, includes; HR, management, accounting, reservations, etc...

limited service properties offering residential-style units with multi-room plans and kitchen facilities.

price sensitive, expect best hotel experience and to feel at home

willing to pay more for convenience and location, concerned about hotel's ability to handle messages, conferences and meetings, internet speed, computers, free wifi, etc

concerned about seminars, trade fairs, and conferences...

price sensitive, expect best hotel experience and to feel at home

willing to pay more for convenience and location, concerned about hotel's ability to handle messages, conferences and meetings, internet speed, computers, free wifi, etc

concerned about seminars, trade fairs, and conferences...

Food & Beverages, Travel & Tourism, Lodging, and Recreation

Food & Beverages, Business, Lodging, and Recreation

Business, Advertisement, Lodging, Local Attractions

Other

any activity that people do for rest, relaxation, and enjoyment

services related to moving people from place to place

accommodation for a period or a place to sleep for one or more nights

primarily engaged in preparing meals, snacks, and beverages for immediate consumption on and off the premises.

primarily engaged in preparing meals, snacks, and beverages for immediate consumption on and off the premises.

services related to moving people from place to place

any activity that people do for rest, relaxation, and enjoyment

accommodation for a period or a place to sleep for one or more nights

25%

50%

45%

35%

60%

HEALTHY AND ORGANIC FOODS, SUSTAINABILITY, PERSONALIZATION, SMART HOTELS, ARTIFICIAL INTELLIGENCE, ROBOTS, MILLENNIAL BLEISURE TRAVEL, VIRTUAL REALITY, and AUGMENTED REALITY

wrong answer, btw take your time and just look at these bc apparently these may be on the test <3

wrong answer

wrong answer

Water Usage: the water waste from long guest showers and pools at resorts and hotels, the washing machine water waste from restaurants....

Energy Usage: the electricity of restaurants, hotels, resorts, as well as the gas used by tourism and ski resorts and more...

Food Waste: foods are often not reusable and are thrown away, drastically effects the environment not only from the food being thrown out, but the demand on the environment to produce more.

Pollution: high outputs of oils, gasoline, natural gas and coal from the hospitality industry

Garbage/Waste: items that are not recyclable will eventually clog up the environment and create trash. Anything from cups to the way a company prints agendas and maps, can either increase or decrease the trash produced, which can litter the environment.

Prospecting - Preparation - Approach - Presentation - Handling Objections - Closing and Follow Up

Prospecting - Approach - Presentation - Handling Objections - Preparation - Closing and Follow Up

Approach - Presentation - Prospecting - Preparation - Closing and Follow Up - Handling Objections

Handling Objections - Closing and Follow Up - Approach - Prospecting - Presentation - Preparation

Franchise Contract Issues

Labor/Regulatory Compliance

Lack of Proper Insurance Coverage

Increasing Cost of Development and Renovations

Corporate Governance