An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or even.

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, and value.

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

Legal protection of original works and intellectual properties granted by the government to give their creators sole rights to them.

An organization or company that holds the rights to trademarked property.

The fee a licensee pays up front in order to use trademarked property.

Sports Marketing is a new concept

This is any direct and personal communication with customers to assess and satisfy their needs and wants

The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Tangible objects that are useful to consumers.

Intangible and include tasks or acts performed for a customer for a price or fee.

Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Designing or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or organization.

Demographics refer to a specific region of the country

What is the process of planning, executing the plan, prices, promotion and distribution of the sport, idea, merchandise, service for an exchange that satisfies the individual or audience.

What is an intangible example of an intangible area of a sporting event?

When someone experiences an event, sport or activity which will not happen the same way again.

What sport am I from