Font size
WorksheetsMarketing
Total questions: 40
Worksheet time: 14mins
Any goods and services a business sells
advertising
product
market segment
profit
item you can touch, such as donuts
sales promotions
advertising
market research
good
Activity that is done for another person, ex. house cleaning
service
sales
public relations
marketing plan
Type of promotion, company rep speaks directly with customer
competitor
four Ps of marketing
sales
brand identity
Suggestive selling and group sales is a type of
personal selling
market campaign
brand
target market
Recommending additional products or services to customer while customer is buying something else
publicity
suggestive selling
commercial
billboard
Promotional message about a product paid for by an identified sponsor
product
market segmentation
suggestive selling
advertising
Specific offer designed to increase sales
repeat customers
publicity
sales promotion
ads
Article written by a company for use in newspaper, on radio, website or TV news.
sales promotion
press release
product
marketing research
A group of people who share one or more common characteristics, lumped together for marketing purposes
market segment
sales
online advertising
group sales
The name, logo, tone, tagline, typeface, and shape that create an appeal for a business
sales
loyalty program
publicity
brand identity
How and where the product will be made available to consumers in the market, selection of distribution channels, and partners
Product
Place
Promotion
Price
Successful organizations learn the preferences and behaviors of key customer segments through this process
market research
market segmentations
choosing only one target market
setting a price everyone can afford
specific groups of people with a similar profile, allowing marketers to target their messaging
social media channels
market segmentation
market research analysis
product distribution
Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.
trending concept
a name brand or logo
A reader board
loyalty program
A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.
public relations
press release
supporting charitable causes
reviews from customers
Knowing your costs, profit goals and competitors’ prices.
helps you to set the right price for your product.
depends on your targeted market
is key in planning your decor
useful way to segment a market
Which of these types of advertising is NOT mass media?
television
word of mouth
internet
radio
What is marketing?
The action of promoting and selling services, including market research.
A boy named Mark who is dancing.
The action of promoting products to be sold less than other products, including advertising.
The business of promoting and selling products, including market advertising.
Product
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
Place
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
Which business has this logo?
British Airways
Easyjet
Emirates
Ryanair
