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Worksheets

Unit 18

Total questions: 60

Worksheet time: 30mins

Name
Class
Date
1.

Why is it important to listen carefully to information that needs to be shared with colleagues?

a)

To impress the customer.

b)

To improve chance of promotion.

c)

To make sure it is explained correctly.

d)

To stop disagreements between staff.

2.

What is Feature?

a)

Colour

b)

Size

c)

Style

d)

All physical appearance

3.

What is personal satisfaction or advantage that a customer wants from a product.

a)

Features

b)

Benefits

c)

Price

d)

Handling and storage requirements

4.

What is the movement, protection, storage and control of materials and products

a)

Features

b)

Benefits

c)

Price

d)

Handling and storage requirements

5.

Products that are sold through wide spread distribution network are classified as

a)

convenience products

b)

shopping products

c)

sought consumer products

d)

unsought products

6.

banking services' and 'hotel services' are examples of

a)

offered services

b)

barter system

c)

commodities

d)

products

7.

BlackBerry specific product design with QWERTY keyboard is an example of

a)

product experience

b)

intangible products

c)

tangible product

d)

services

8.

Products that are sold through wide spread distribution network are classified as

a)

convenience products

b)

shopping products

c)

sought consumer products

d)

unsought products

9.

Products that customers buy after comparing suitability of products are classified as

a)

convenience products

b)

shopping products

c)

sought consumer products

d)

unsought products

10.

'preplanned funeral services' are classified as

a)

convenience products

b)

shopping products

c)

sought consumer products

d)

unsought products

11.

Products such as toffees and candies are examples of

a)

convenience products

b)

shopping products

c)

sought consumer products

d)

unsought products

12.

Consumer products with specific and differentiated characteristics are best classified as

a)

convenience products

b)

shopping products

c)

specialty products

d)

unsought products

13.

Products that are low priced and placed at most convenient available places in retail stores are classified as

a)

convenience products

b)

shopping products

c)

specialty products

d)

unsought products

14.

Companies who are selling life insurances are selling

a)

convenience products

b)

shopping products

c)

specialty products

d)

unsought products

15.

Airliners and home repairers are best classified as

a)

offered services

b)

barter system

c)

commodities

d)

products

16.

Consumer products does not include

a)

convenience products

b)

shopping products

c)

specialty products

d)

sought products

17.

Services does not result in

a)

marketing of anything

b)

selling of anything

c)

ownership of anything

d)

buying of anything

18.

Advantage that cannot be seen or understand without assistance of salesperson

a)

Hidden benefits

b)

Unique benefits

c)

apparent benefits

d)

None of the above

19.

how these features provide value to your customers

a)

Features

b)

Benefits

c)

Price

d)

Handling and storage requirements

20.

What do customer search for and buy?

a)

Features

b)

Benefits

c)

Price

d)

Handling and storage requirements

21.

What do customer search for and buy?

a)

Features

b)

Benefits

c)

Price

d)

Handling and storage requirements

22.

what is it? This question is asked when you search for?

a)

Features

b)

Benefits

c)

Price

d)

Handling and storage requirements

23.

It is something the customer can touch, feel, smell, see or measure:

a)

Features

b)

Benefits

c)

Price

d)

Handling and storage requirements

24.

What is feature of a product that is added to insure a user's safety.

a)

Features

b)

Benefits

c)

safety features

d)

Handling and storage requirements

25.

What is availability of products and services that satisfy customers?

a)

Features

b)

Benefits

c)

Stock availability

d)

Handling and storage requirements

26.

What is marked on a product, especially a foodstuff, indicating the recommended date by which it should be used ?

a)

Features

b)

Use - by - date

c)

Stock availability

d)

Handling and storage requirements

27.

What is a written guarantee

a)

Features

b)

warranties

c)

Stock availability

d)

Handling and storage requirements

28.

It works on declining prices by offers and promotions:

a)

Features

b)

Price Boom

c)

Price reduction

d)

price increase

29.

•a journey made by performers, in which they observe products and work processes:

a)

Company tours

b)

Demonstration

c)

Labels

d)

Company Manuals

30.

A signage is a........

a)

Company tours

b)

Demonstration

c)

Label

d)

Company Manuals

31.

Which of the following is to introduce customers to the product in hopes of getting them to purchase that item?

a)

Company tours

b)

Demonstration

c)

Label

d)

Company Manuals

32.

Which of the following shows instructions and details of the product?

a)

Company tours

b)

Demonstration

c)

Label

d)

Company Manuals

33.

Which of the following shows features and details of the product?

a)

Company tours

b)

Demonstration

c)

Label

d)

Product Profile

34.

•Time when the stock exchange is open and available for making trades

a)

Licensing

b)

Trade Hours

c)

sale of second hand products

d)

OHS

35.

Which of the following involves getting a permission from government or company?

a)

Licensing

b)

Trade Hours

c)

sale of second hand products

d)

OHS

36.

Which of the following is a permission

a)

License

b)

legislation

c)

sale of second hand products

d)

OHS

37.

Which of the following ensures safety?

a)

License

b)

legislation

c)

sale of second hand products

d)

OHS

38.

Grade A products are?

a)

Unsought products

b)

Convenience products

c)

Second hand products

d)

Special products

39.

It contains all the information that is needed to make the product:

a)

Manufacturer’s specifications

b)

Manuals

c)

Catalogues

d)

Customer specifications

40.

It contains all essential information for the user to make full use of the information system:

a)

Manufacturer’s specifications

b)

Manuals

c)

Catalogues

d)

Customer specifications

41.

It is a complete list of items, typically one in alphabetical or other systematic order.

a)

Manufacturer’s specifications

b)

Manuals

c)

Catalogues

d)

Customer specifications

42.

What a customer needs and wants as products and services:

a)

Manufacturer’s specifications

b)

Manuals

c)

Catalogues

d)

Customer specifications

43.

It is a set of written rules which explains how people working in a particular profession should behave.

a)

Manufacturer’s specifications

b)

Manuals

c)

Catalogues

d)

Code of practice

44.

Which of the following is a form of human needs based on personality and culture?

a)

Social needs

b)

Demands

c)

Wants

d)

Needs

45.

Which of the following is a want with the ability to pay?

a)

Social needs

b)

Demands

c)

Wants

d)

Needs

46.

Which of the following is an example of geographic segmentation?

a)

divides the market by gender

b)

divides the market by age.

c)

divides the market by income.

d)

divides the market by region.

47.

Which of the following is a functional need?

a)

Social needs

b)

Demands

c)

Wants

d)

Needs

48.

Markets including buyers in other countries are called

a)

international markets

b)

government markets

c)

national markets

d)

reseller markets

49.

Selection of one or more segments to enter is called

a)

Positioning

b)

Targeting

c)

Differentiation

d)

Market segmentation

50.

Which of the following is a psychological need?

a)

Social needs

b)

Demands

c)

Wants

d)

Needs

51.

Marketing strategy starts with

a)

Positioning

b)

Targeting

c)

Differentiation

d)

Market segmentation

52.

Which of the following is showing perception of the brand

?

a)

Positioning

b)

Targeting

c)

Differentiation

d)

Market segmentation

53.

Which of the following is informal ?

a)

Coaching

b)

Job Shadowing

c)

Mentoring

d)

Job Rotation

54.

Which of the following is formal ?

a)

Coaching

b)

Job Shadowing

c)

Mentoring

d)

Job Rotation

55.

Which of the following is to switch tasks?

a)

Coaching

b)

Job Shadowing

c)

Mentoring

d)

Job Rotation

56.

Which of the following is on-the-job learning, career development, and leadership development program?

a)

Coaching

b)

Job Shadowing

c)

Mentoring

d)

Job Rotation

57.

Which of the following is goal-oriented?

a)

Coaching

b)

Job Shadowing

c)

Mentoring

d)

Job Rotation

58.
Define Promotion
a)
Any from of communication a business or organization uses to inform, persuade, or remind.
b)
The number of different product lines a manufactures or sells
c)
The process of creating, growing, and manufacturing
59.
Not able to be touched
a)
Goods
b)
Advertising
c)
Marketing
d)
Intangible
60.
Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product
a)
Price
b)
Place
c)
Promotion
d)
Product