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WorksheetsUnit 18
Total questions: 60
Worksheet time: 30mins
Why is it important to listen carefully to information that needs to be shared with colleagues?
To impress the customer.
To improve chance of promotion.
To make sure it is explained correctly.
To stop disagreements between staff.
What is Feature?
Colour
Size
Style
All physical appearance
What is personal satisfaction or advantage that a customer wants from a product.
Features
Benefits
Price
Handling and storage requirements
What is the movement, protection, storage and control of materials and products
Features
Benefits
Price
Handling and storage requirements
Products that are sold through wide spread distribution network are classified as
convenience products
shopping products
sought consumer products
unsought products
banking services' and 'hotel services' are examples of
offered services
barter system
commodities
products
BlackBerry specific product design with QWERTY keyboard is an example of
product experience
intangible products
tangible product
services
Products that are sold through wide spread distribution network are classified as
convenience products
shopping products
sought consumer products
unsought products
Products that customers buy after comparing suitability of products are classified as
convenience products
shopping products
sought consumer products
unsought products
'preplanned funeral services' are classified as
convenience products
shopping products
sought consumer products
unsought products
Products such as toffees and candies are examples of
convenience products
shopping products
sought consumer products
unsought products
Consumer products with specific and differentiated characteristics are best classified as
convenience products
shopping products
specialty products
unsought products
Products that are low priced and placed at most convenient available places in retail stores are classified as
convenience products
shopping products
specialty products
unsought products
Companies who are selling life insurances are selling
convenience products
shopping products
specialty products
unsought products
Airliners and home repairers are best classified as
offered services
barter system
commodities
products
Consumer products does not include
convenience products
shopping products
specialty products
sought products
Services does not result in
marketing of anything
selling of anything
ownership of anything
buying of anything
Advantage that cannot be seen or understand without assistance of salesperson
Hidden benefits
Unique benefits
apparent benefits
None of the above
how these features provide value to your customers
Features
Benefits
Price
Handling and storage requirements
What do customer search for and buy?
Features
Benefits
Price
Handling and storage requirements
What do customer search for and buy?
Features
Benefits
Price
Handling and storage requirements
what is it? This question is asked when you search for?
Features
Benefits
Price
Handling and storage requirements
It is something the customer can touch, feel, smell, see or measure:
Features
Benefits
Price
Handling and storage requirements
What is feature of a product that is added to insure a user's safety.
Features
Benefits
safety features
Handling and storage requirements
What is availability of products and services that satisfy customers?
Features
Benefits
Stock availability
Handling and storage requirements
What is marked on a product, especially a foodstuff, indicating the recommended date by which it should be used ?
Features
Use - by - date
Stock availability
Handling and storage requirements
What is a written guarantee
Features
warranties
Stock availability
Handling and storage requirements
It works on declining prices by offers and promotions:
Features
Price Boom
Price reduction
price increase
•a journey made by performers, in which they observe products and work processes:
Company tours
Demonstration
Labels
Company Manuals
A signage is a........
Company tours
Demonstration
Label
Company Manuals
Which of the following is to introduce customers to the product in hopes of getting them to purchase that item?
Company tours
Demonstration
Label
Company Manuals
Which of the following shows instructions and details of the product?
Company tours
Demonstration
Label
Company Manuals
Which of the following shows features and details of the product?
Company tours
Demonstration
Label
Product Profile
•Time when the stock exchange is open and available for making trades
Licensing
Trade Hours
sale of second hand products
OHS
Which of the following involves getting a permission from government or company?
Licensing
Trade Hours
sale of second hand products
OHS
Which of the following is a permission
License
legislation
sale of second hand products
OHS
Which of the following ensures safety?
License
legislation
sale of second hand products
OHS
Grade A products are?
Unsought products
Convenience products
Second hand products
Special products
It contains all the information that is needed to make the product:
Manufacturer’s specifications
Manuals
Catalogues
Customer specifications
It contains all essential information for the user to make full use of the information system:
Manufacturer’s specifications
Manuals
Catalogues
Customer specifications
It is a complete list of items, typically one in alphabetical or other systematic order.
Manufacturer’s specifications
Manuals
Catalogues
Customer specifications
What a customer needs and wants as products and services:
Manufacturer’s specifications
Manuals
Catalogues
Customer specifications
It is a set of written rules which explains how people working in a particular profession should behave.
Manufacturer’s specifications
Manuals
Catalogues
Code of practice
Which of the following is a form of human needs based on personality and culture?
Social needs
Demands
Wants
Needs
Which of the following is a want with the ability to pay?
Social needs
Demands
Wants
Needs
Which of the following is an example of geographic segmentation?
divides the market by gender
divides the market by age.
divides the market by income.
divides the market by region.
Which of the following is a functional need?
Social needs
Demands
Wants
Needs
Markets including buyers in other countries are called
international markets
government markets
national markets
reseller markets
Selection of one or more segments to enter is called
Positioning
Targeting
Differentiation
Market segmentation
Which of the following is a psychological need?
Social needs
Demands
Wants
Needs
Marketing strategy starts with
Positioning
Targeting
Differentiation
Market segmentation
Which of the following is showing perception of the brand
?
Positioning
Targeting
Differentiation
Market segmentation
Which of the following is informal ?
Coaching
Job Shadowing
Mentoring
Job Rotation
Which of the following is formal ?
Coaching
Job Shadowing
Mentoring
Job Rotation
Which of the following is to switch tasks?
Coaching
Job Shadowing
Mentoring
Job Rotation
Which of the following is on-the-job learning, career development, and leadership development program?
Coaching
Job Shadowing
Mentoring
Job Rotation
Which of the following is goal-oriented?
Coaching
Job Shadowing
Mentoring
Job Rotation
