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Worksheets1.2 quiz by i & c
Total questions: 21
Worksheet time: 14mins
Government reports would be which kind of market research?
Field Research
Quantitative Research
Desk Research
Target research
Which one is field research?
Marketing website
Online survey
Government reports
School website
What is not an advantage of a questionnaire?
They are reliable
They are always up to date
They are accurate
They are published (normally for free)
Which ones are field research?
EPOS
Observations
Online surveys
Market research report
Market segmentation:
Divides customers into sub groups
Is a method of promotion
Is a qualitative form of market research
Transports products to customers
Which of the following statements best describes the term, competition?
When different businesses attempt to attract different customers
When businesses do not have any rivals
When different businesses attempt to attract the same customers
When different businesses have only one supplier of raw materials
Which of the following statements are reasons why it is important for a business to identify and understand customer needs? The business is:
More likely to generate sales and less likely to survive
More likely to generate sales and more likely to survive
Less likely to generate sales and less likely to survive
Less likely to generate sales and more likely to survive
Which of the following is a benefit to a start-up business of identifying and understanding customer needs?
Increased possibility of survival
Lower chance of breaking even
Customer demand for its products will be minimal
Increased risk of making costly mistakes
An independent coffee shop offers customers a wide selection of coffee types
Convenience
Choice
Quality
Price
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