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WorksheetsRecap U1 T2
Total questions: 45
Worksheet time: 34mins
Which is innovation that occurs over time through series of small improvements
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Which is innovation that takes the components of a new product and resembles or redesigns them in a new way to introduce it to a new market?
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Which is innovation that happens when a smaller business with fewer resources is able to successfully challenge an established business in the market by focusing on the market segment that is overlooked and then moving into the mass market
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Which innovation theory involves the harnessing of new technology and a new business model simultaneously. It also does not seek to take the market share of another business or product but rather to create an entirely new and currently non-existing market segment.
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Which innovation theory could describe Gillette's innovation of the razor?
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Which innovation theory could describe Netflix's shift from mailing movie discs to streaming videos over the internet?
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Which innovation theory could describe Cadbury's introduction of Caramilk chocolate?
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Which innovation theory are these photos an example of?
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Which factors are considered to generally drive all innovation? Hint: select 2
Market Forces
Emerging Technologies
Sustainability
Legal Obligations
Economic Pressures
Which innovation theory could describe innovation when core functionality of a product stays the same but improvements are made through prototypes and improving previous versions?
Architectural Innovation
Radical Innovation
Incremental Innovation
Disruptive Innovation
Government policies and regulations
Political
Economic
Socio- Demographic
Technological
Interest rates.
Political
Economic
Socio- Demographic
Technological
PEST Analysis identifies factors that occur within the organisation.
Installation of new computer software for your company is an example of a
Political Factor
Economical Factor
Social Factor
Technological Factor
What is 'S' in PEST Analysis
Strength
Straight
Social
What do we check in 'Political Analysis' in PEST?
Evaluating trends in society and culture that can affect the business
Checking government. decisions which can effect your business
Analysing the strength of an economy
Analysing changes in technology that can impact your business
Examining the law to understand how it can influence the business
Parents cannot afford after school clubs due to cost of living increasing
Political
Economic
Social
Technological
Environmental/Ethics
Decrease/Increase in birth rate affecting school admissions
Political
Economic
Social
Technological
Legal
What is a PEST analysis?
To check external factors (outside of a business) that can influence your marketing activity
To check internal factors (inside of a business) that can influence your marketing activity
The internal business environment consists of...
factors that directly impact the organisation
factors that influence the operations of the business
factors that influence the wider environment in which the business operates
The internal business environment consists of...
factors that directly impact the organisation
factors that influence the operations of the business
factors that influence the wider environment in which the business operates
An example of an internal environmental factor is...
Legal issues eg consumer law
Suppliers
Employees
Competitors
Organisational culture is....
The structure of the organisation - break down of roles and responsibilities
The shared values, beliefs, expectations and attitudes of the people within the organisation (management and staff)
The external environment is made up of two layers.. True or False?
False
True
What is one factor of the external operating environment of a business?
Customers
Competitors
Suppliers
Interest Groups
All of the above
An example of an interest group is...
Trade Union
Competitors
Employees
The Macro Environment is the wider environment in which the business operates and does therefore not have any control over.
True
False
Which is an example of a macro economic factor?
interest rates
research and development
climate change
The way in which a buiness's activities are divided, organised and coordinated is the definition of
Organisational culture
Organisational Structure
Interest Groups
Macro Environment
The internal environment includes
Owners, employees, and organisational structure
Interest groups, employees, organisational culture and structure
Owners, employees and customers
Owners, employees, organisational structure and culture
Suppliers are located in which environment
Internal environment
External operations environment
External Macro environment
What is design thinking?
When you think about designs
A way of building something
A method for creative problem solving
Steps for making lightbulbs
The first step in Design Thinking where we understand the problem, is called …
Define
Prototype
Empathize
Test
Ideate
What step of design thinking has you brainstorm multiple possibilities for a solution?
Empathize
Define
Ideate
Prototype
Test
What step of design thinking has users try out your prototype?
Empathize
Define
Ideate
Prototype
Test
What step makes design thinking different than the engineering design process?
Define
Empathize
Ideate
Prototype
What does SCAMPER stand for?
Substitute
Cancel
Adapt
Modify
Put to another Use
Eliminate
Reverse
Substitute
Combine
Adapt
Modify
Put to another Use
Erase
Reverse
Substitute
Combine
Adapt
Modify
Put to another Use
Eliminate
Replace
Substitute
Combine
Adapt
Modify
Put to another Use
Eliminate
Reverse
SCAMPER is a tool that:
(Select all that apply)
supports the generation of creative ideas
supports brainstorming ideas
focuses on only one outcome
comes up with only one outcome for each element
Which of the following is true?
The "Substitute" Element of the SCAMPER process considers:
What materials or resources you could swap to improve the product.
What you could combine this product with to create something new.
If the product could be used somewhere else.
Which of the following is true?
The "Combine" Element of the SCAMPER process considers:
What materials or resources you could swap to improve the product.
What you could combine this product with to create something new.
If the product could be used somewhere else.
Which of the following is true?
The "Adapt" Element of the SCAMPER process considers:
How you could use this product somewhere else.
What you could combine this product with to create something new.
How you could readjust this product to serve another purpose or use.
Which of the following is true?
The "Modify" Element of the SCAMPER process considers:
How you could use this product somewhere else.
How you could change the shape, look or feel of the product.
How you could readjust this product to serve another purpose or use.
Which of the following is true?
The "Put to another Use" Element of the SCAMPER process considers:
How you could use this product somewhere else.
How you could change the shape, look or feel of the product.
How you could readjust this product to serve another purpose or use.
Which of the following is true?
The "Eliminate" Element of the SCAMPER process considers:
How you could use this product somewhere else.
How you could change the shape, look or feel of the product.
What features, parts or rules you could take out.
Which of the following is true?
The "Reverse" Element of the SCAMPER process considers:
How you could use this product somewhere else.
What would happen if you were to do the exact opposite, or sequence things differently.
What features, parts or rules you could take out.
