Promotes specific products.

Promoting the company, rather than it products.

An approach to marketing that integrates all promotional efforts to deliver one message about a product using various media

A strategy that invites customers to participate in an element of the promotional mix through a type of response.

A web page in a journal format created by a person or organization.

Buzz marketing, or information about products that customers or viewers feel compelled to pass along to others.

A manufacturer pushing a retailer to handle that manufacturer's merchandise to sell to others

A manufacturer pulling customers to actively seek out that manufacturer's product.

The use of logic to change a belief or get people to take a certain action.

The coordination of marketing communication to achieve a specific goal

Elements of the promotional mix: attention, interest, desire, action

Any nonpersonal communication paid for by an identified sponsor

Creating interest and demand for a product before it is available for sale.

Intentionally and subtly placing a branded product in a media without formally calling it to the attention of the viewer.

A type of advertising sent directly to individual customers without the use of a third party

The efforts used to encourage customers to buy a product within a specific time period, usually as soon as possible.

A promotional activity that encourages customers to participate rather than just observe.

The process of creating floor plans and displays to attract customers attention and encourage purchases.

Consists of the marketing activities promoting goodwill between a company and the public.

A story featuring useful company information written by the company PR contact.

A packet of information sent to the media about a new business opening or other major business events.

A meeting set by a business or organization to which the media is invited to attend.

Any direct contact between a sales person and a customer with the objective of making a sale

Companies who sell to consumers.

A business selling to another business.

The process of indexing a website to rank it higher on the list of results that appears when a search is conducted

The process of determining the best media that meets a campaign’s objectives is known as

A firm that creates advertisements, commercials, and other parts of promotional campaigns for its clients

Outlines the goals, primary message, budget, and target market for the advertising campaign.

The total number of people expected to see an advertisement.

Refers to the number of times the advertisement appears before the customer.

Refers to the cost of an advertisement per one thousand impressions.

The number of copies distributed to subscribers in a defined time period.

The time between reserving the advertisement space or broadcast time and when the advertisement actually runs

A coordinated series of related advertisements with a single idea or theme.

A statement designed to grab the attention of viewers so they will read the rest of the advertisement.

Advertisement text that provides information and sells the product.

Verbs that tell the readers what to do.

The visual aspect of the style and arrangement of type.

A particular style for the printed letters of the alphabet, punctuation, and numbers

In typography refers to the thickness and slant of the letters.

All the elements that illustrate the message of an advertisement.

The arrangement of the headline, copy, and art on a page.

The blank areas on a page where there is no art or copy.

Identifies the person or company paying for the advertisement.