WorksheetsDigital Marketing
Total questions: 9
Worksheet time: 5mins
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
The amount of money paid every time someone clicks on an advertisement is called?
RTB
CPE
CPC
CPM
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
What is contextual advertising?
Targets ads to people based on demographic information
Targets visitors on keywords-scans, & matches to user
Targets visitors based on user searches or pages visited
Targeting content contains specific keywords promoted tweet
Advertising (PPC, display ads, etc) is an example of paid media
True
False
