WorksheetsModule 2 DISTMAN
Total questions: 10
Worksheet time: 3mins
Channel design refers to decisions involving the development of...
single or multiple channels
new or existing channels
initial and final channels
small and large channels
All engage in distribution channels design EXCEPT
Manufacturers
Retailers
Wholesalers
Logistics
All are channel design decision phases EXCEPT
Recognizing the need for a channel design
Setting and coordinating distribution objectives
Developing logistics capabilities
Specifying the distribution tasks
When we have a strategic emphasis on freshness, we are talking about this product-related factor
bulk
perishability
size
value
These are limitations to developing alternative channel structures EXCEPT
Particular industry practices
nature and size of the market
availability of intermediaries
none of the above
It refers to the number of intermediaries at each level of the marketing channel
Intensity
Variety
Value
Amount
All are channel structure variables EXCEPT
Behavioral
Company
Political
Environmental
It is the number of buying units per unit of land area
Market geography
Market volume
Market density
Market share
Availability of intermediaries influences channel structure
True
False
Which is NOT an environmental variable?
Competitive
Economic
Geographic
Legal
