Questionnaires often make use of ___________ and rating scales

A rating scale is more useful when a behavior needs to be evaluated on a/an _______________.

Questionnaires can be an effective means of measuring the _______________, attitudes, preferences, opinions and, intentions of relatively large numbers of subjects more cheaply and quickly than other methods.

_________questions structure the answer by only allowing responses which fit into pre-decided categories.

In a questionnaire, the questions are standardized. All respondents are asked exactly the same questions in the same order. This means a questionnaire can be replicated easily to check for _____________.

A problem with questionnaire is that respondents may lie due to social _______________.

The respondent provides information which can be easily converted into quantitative data (e.g., count the number of 'yes' or 'no' answers), allowing _____________ analysis of the responses.

A _________ study is a practice / small-scale study conducted before the main study. It allows the researcher to try out the study with a few participants so that adjustments can be made before the main study, so saving time and money.

Questionnaires can be classified as both, quantitative and qualitative method depending on the nature of ___________.