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WorksheetsWork From Home ( Sales ) Day 10/2
Total questions: 10
Worksheet time: 5mins
What is purpose for open-the-wallet Market-hall ?
Create customer’s flow
To start up buying processes and switched visitors into Markethall shopping mood
To show our palletize articles to customer’s
To get trolley and yellow bag for start-up buying processes at Market-hall.
Select CORRECT answer for purpose of Vitality area
Present products that everybody needs and instantly appeal to most visitors
Support a local relevant in time and season on the local market
To put all add-on products to stimulate impulse buying.
To increase vitality and inspiration, and to stimulate sales in Market-hall
Select ALL CORRECT answer for Vitality success criteria (Multiple Answer)
It is placed so that the main aisle meets the centre of the vitality area, inviting visitors into the area and into the depth of the speciality shop
Visible and invisible customers benefits are highlighted
It expresses NEW, democratic design, store theme or seasonality, following the commercial calendar
Products from other speciality shops and/or the from the furniture products range are used, if needed , to support the activity/theme
Select ALL FALSE answer for purposes of Co-ordination Area. ( Multiple Answer)
Co-ordination area are to add vitality, inspire and stimulate impulse buying
To support the IKEA low-price profile.
It is placed early in the speciality shop and presents a co-ordination of products from several different products areas relevant to the season and the local market through a style and a colour, a family, a material or/ and a pattern
To show display technique example repetition , grouping and solitary
How do we plan Co-ordination area in our store following correct step. CHOOSE ONE CORRECT answer only
1: A Co-ordination area requires a sales brief, a creative direction and a work brief.
2: Fine Layout
3: Rough Layout
4: Planning a co-ordination area requires knowledge about the local market ,IKEA style group, commercial priorities and the product range.
1,2,3 and 4.
4,1,2,and 3
1,4,3 and 2
4,3,2 and 1
How many Co-ordination success criteria that we have on our store?
8
17
18
7
Choose CORRECT steps for Open-the-wallet implementation.
Prepare the implementation, Place store equipment, implement general lighting , place product, place communication, implement sales support lighting, take a step back, hand-over and maintenance, Follow-up and feedback.
Prepare the implementation, Place store equipment, place product, implement general lighting, place communication, implement sales support lighting, take a step back, hand-over and maintenance, Follow-up and feedback
Implement general lighting, place communication, implement sales support lighting, Prepare the implementation, place product, take a step back, hand-over and maintenance, Follow-up and feedback
1) Prepare the implementation, Place store equipment, implement general lighting , place product, place communication, implement sales support lighting, Follow-up and feedback
What is the purposes of Closing Offer in Market-hall?
To give the store visitors one final opportunity to buy one or more products before leaving the Market-hall.
It expresses NEW, democratic design, store theme or seasonality, following the commercial calendar
Present products that everybody needs and instantly appeal to most visitors.
The Market-hall closing offer is placed at the end of the Market-hall, freestanding and visually
What is suitable display technique for Closing-Offer Market-hall?
Grouping and bulla – bulla
Repetition and volume.
Volume and bulla- bulla
Grouping and repetition
Select FALSE answer for OPEN-THE-WALLET MARKETHALL success criteria
The merchandising techniques are : bulla – bulla and volume
The placement and size of the Open-The-Wallet proportion to Market-hall entrance
Decide on a wall colour/material that supports the products and the theme
Each main product is highlighted with a open-the-wallet price sign to strengthen the low-price and the ‘here today-gone tomorrow’ impression
