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WorksheetsGoogle Ads Fundamentals
Total questions: 15
Worksheet time: 9mins
Which of the following bidding strategies is suitable for traffic objective Campaigns?
tCPA
Manual CPC
eCPC
Maximize Clicks
Quality Score on Google search is evaluated
Every 48 Hours
On an MTY Level
Every time someone does a search that triggers your ad
None of the Above
Which best describes the "Optimize" ad rotation setting in AdWords?
The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions
The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often
The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page
Which of the following Tool can help in getting quantifiable trends for Search Volume of a Search Term?
Google Trends
Keyword Planner
None
Both
Someone using the Google Russian search domain changes the language to English on the "preferences" page. This user may see ads targeted to:
English speakers in the United States
Russian speakers in English Speaking countries
English speakers in Russia
Russian speakers in the Russia
Which potential factor does Google use to calculate a search campaigns recommended daily budget?
Impressions
Conversions
Transactions
Clicks
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities
Budget, competition, and user thought processes
Location, calls-to-action, and user conversion costs
Targeting, auctions, and campaign cost-per-click
Keyword Planner can help you build a new Search Network campaign by
organizing potential placements into ad groups
suggesting landing pages for your ads
multiplying keyword lists together
creating new ads based on your keywords
You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?
Pause your clients' campaigns and recreate them in your manager acccount
Use your clients' sign-in information to access and manage the accounts
Link the client accounts to your My Client Center (MCC) manager account
Consolidate the 3 accounts into a new AdWords account you create
Which of the following can be imported from Google Analytics to Google Ads:
Remarketing Audience
Location Level Targetings
Goals
Remarketing Audience & Location Level Targettings
Remarketing Audience & Goals
Data Feeds for DRM Campaigns, DSA Urls etc is uploaded in:
Business Data
Shared Library
Bulk Action > Uploads
Scripts
Default Attribution Model for Google Ads is:
30 Day Last Non-Direct Click
60 Day Last Non-Direct Click
30 Day First Non-Direct Click
60 Day Data Driven
Which feature of Google ads can help in tracking offline conversions:
Linking with Google Analytics
Auto-Tagging
Data-Tagging
Not Possible
How many time buckets can be made while implementing ad scheduling on Adwords?
6
4
8
10
Which bidding strategy should be implemented if client wants maximum visibility on a certain set of keywords?
eCPC
TCPA
Target Search Impr Share
None of the above
