WorksheetsPromotion as one of the 4 Ps in Marketing
Total questions: 50
Worksheet time: 23mins
Newspapers, Magazines, Direct Mail, Outdoor Activities (billboards, painted signs), Directories, Transit Advertising, Other Print Media (pens, hats, shirts, etc.), Television, Radio, and Internet are all examples of:
Advertising
Publicity
Sales Promotion
Personal Selling
Write a press release, Write feature articles, Submit captioned photos, Call a press conference, and Seek interviews are all examples of:
Advertising
Publicity
Sales Promotion
Personal Selling
Displays, Premiums- anything of value a customer receives in addition to the good/service purchased, Rebates- a return of part of the purchase price, Samples, and Sweepstakes and Contests are all examples of:
Advertising
Publicity
Sales Promotion
Personal Selling
Closing a sale after advertising, publicity, or sales promos have attracted the customer is
Advertising
Publicity
Sales Promotion
Personal Selling
Any paid form of nonpersonal presentation of ideas, goods, or services
Advertising
Feature
Publicity
Sales promotion
The people who buy goods and services
Customers
Goods
Publicity
Producers
Tangible items that should last a long time
Durable goods
Goods
Nondurable goods
Product
The system in which people make and spend their incomes
Economy
Marketing concept
Personal selling
Services
Any goods and services a business sells
advertising
product
market segment
profit
Type of communication where message is conveyed through mass media.
loyalty program
market segments
non-personal communication
revenue management software
Activity that is done for another person, ex. house cleaning
service
sales
public relations
marketing plan
Type of promotion, company rep speaks directly with customer
competitor
four Ps of marketing
sales
brand identity
One promotional advertising message broadcast on tv or radio
communication
competitor
public relations
commercial
Suggestive selling and group sales is a type of
personal selling
market campaign
brand
target market
Recommending additional products or services to customer while customer is buying something else
publicity
suggestive selling
commercial
billboard
Promotional message about a product paid for by an identified sponsor
product
market segmentation
suggestive selling
advertising
Specific offer designed to increase sales
repeat customers
publicity
sales promotion
ads
Article written by a company for use in newspaper, on radio, website or TV news.
sales promotion
press release
product
marketing research
A group of people who share one or more common characteristics, lumped together for marketing purposes
market segment
sales
online advertising
group sales
The name, logo, tone, tagline, typeface, and shape that create an appeal for a business
sales
loyalty program
publicity
brand identity
How and where the product will be made available to consumers in the market, selection of distribution channels, and partners
Product
Place
Promotion
Price
Successful organizations learn the preferences and behaviors of key customer segments through this process
market research
market segmentations
choosing only one target market
setting a price everyone can afford
specific groups of people with a similar profile, allowing marketers to target their messaging
social media channels
market segmentation
market research analysis
product distribution
Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.
trending concept
a name brand or logo
A reader board
loyalty program
A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.
public relations
press release
supporting charitable causes
reviews from customers
Knowing your costs, profit goals and competitors’ prices.
helps you to set the right price for your product.
depends on your targeted market
is key in planning your decor
useful way to segment a market
The Marketing Mix is composed by the so-called...
4 Ps
4 Ms
4 As
4 Bs
The place refers to...
the price
the market
the point of sale
the brand
Market research is the process of…
communicating with clients
promoting a product
selling a product
collecting and analyzing information
This variable of the marketing mix focuses on advertising or he medium that you use (online, TV, print, etc.), how it is delivered (web ads, social media sites, magazine ads, billboards, etc.), and where it is delivered (stationary billboard vs. wrapped media on a bus; website vs. mobile app). It also includes those value added devices such as discount coupons, buy one-get one, and premiums (an additional coupon or gift with purchase.)
Place
Product
Price
Promotion
