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WorksheetsMarketing management
Total questions: 18
Worksheet time: 9mins
Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer
Sunita
Suman
Both
None
Needs of _________ are being focused in Marketing.
Customer
producer
Retailer
wholesaler
Which concept of marketing emphasis on availability and affordability of the product –
selling
production
product
marketing
This marketing concept focuses on persuading and convincing customers to buy the Products-
production
product
selling
marketing
______ refers to classifying the product into different groups with same characteristics.
grading
branding
packaging
labeling
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
packaging
branding
labeling
none of the above
Name the part of brand which can’t be spoken but can be recognized.
(a)
Which among the following is not an element of marketing mix –
Product
Price
Place
Advertising
Magazines and pastries are examples of ____________ products.
a) Convenience
b) Shopping
c) Specialty
d) All the above
Which of the following products consume maximum time and effort to purchase –
Convenience
Shopping
Specialty
All the above
The main function of __________ is to provide information required by law.
Labelling
packaging
Branding
all the above
Type of products which cannot be sold without technical knowledge –
Durable
Industrial
Convenience
none of above
A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.
Identify the element of marketing mix discussed here.
product mix
price mix
place mix
promotion
Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.
i) Identify the important aspect neglected by the marketer in the above case.
(a)
The level of packing used to present a gift to your friend on his birthday –
Primary
Secondary
Transportation
None
Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –
Zero
One
Two
Multi
Publicity refers to –
Non paid form of impersonal communication
Paid form of impersonal communication
Non paid form of personal communication
Paid form of personal communication
Which of the tools of public relations describes the financial activities of the company –
Press Kit
Annual Reports
Press Release
News Letter
