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Worksheets

Marketing management

Total questions: 18

Worksheet time: 9mins

Name
Class
Date
1.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

2.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

3.

Which concept of marketing emphasis on availability and affordability of the product –

a)

selling

b)

production

c)

product

d)

marketing

4.

This marketing concept focuses on persuading and convincing customers to buy the Products-

a)

production

b)

product

c)

selling

d)

marketing

5.

______ refers to classifying the product into different groups with same characteristics.

a)

grading

b)

branding

c)

packaging

d)

labeling

6.

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

a)

packaging

b)

branding

c)

labeling

d)

none of the above

7.

Name the part of brand which can’t be spoken but can be recognized.

(a)  

8.

Which among the following is not an element of marketing mix –

a)

Product

b)

Price

c)

Place

d)

Advertising

9.

Magazines and pastries are examples of ____________ products.

a)

a) Convenience

b)

b) Shopping

c)

c) Specialty

d)

d) All the above

10.

Which of the following products consume maximum time and effort to purchase –

a)

Convenience

b)

Shopping

c)

Specialty

d)

All the above

11.

The main function of __________ is to provide information required by law.

a)

Labelling

b)

packaging

c)

Branding

d)

all the above

12.

Type of products which cannot be sold without technical knowledge –

a)

Durable

b)

Industrial

c)

Convenience

d)

none of above

13.

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

a)

product mix

b)

price mix

c)

place mix

d)

promotion

14.

Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.

i) Identify the important aspect neglected by the marketer in the above case.

(a)  

15.

The level of packing used to present a gift to your friend on his birthday –

a)

Primary

b)

Secondary

c)

Transportation

d)

None

16.

Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –

a)

Zero

b)

One

c)

Two

d)

Multi

17.

Publicity refers to –

a)

Non paid form of impersonal communication

b)

Paid form of impersonal communication

c)

Non paid form of personal communication

d)

Paid form of personal communication

18.

Which of the tools of public relations describes the financial activities of the company –


a)

Press Kit

b)

Annual Reports

c)

Press Release

d)

News Letter