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WorksheetsVSM Revision II - Unit 1 to 4
Total questions: 40
Worksheet time: 1hrs 20mins
Which of the following factors affect the buying process?
Social and psychological.
Social and physiological.
Geographic and psychological.
Geographic and physiological.
All of the following are roles and duties of a visual merchandising department in a department store EXCEPT
maintain retail standards.
be aware of fashion trends.
check special promotions daily.
understand and be aware of brands.
What is the general rule to take into consideration when positioning props?
Half merchandise to half props.
One fifth merchandise to two fifth props.
One third merchandise mix to two third props.
One quarter merchandise to three quarter props.
Paper and fabric are basic materials used for refurbishing props. As compared to fabric, what is the disadvantage when using paper?
Higher cost.
Fixed designs.
Limited colours.
Has a short life.
All of the following are procedures for preparing the display area EXCEPT
store items.
clear used items.
clean display area.
arrange display area.
When preparing fashion merchandise for display, one of the considerations will be to
put jackets behind trousers.
practice first in first out method.
place sticky price labels on the bottom of each item.
group in size order, starting with the smallest items on top.
One purpose for using Point of Purchase display is to
maintain sales.
check on customers.
serve as a silent salesperson.
minimize shopping experience.
A valance sign is used to connect the upright panels of a case and to
conceal light fixtures.
denote an entrance from the exit.
feature a message directly on the glass.
inform customers the highlight of the merchandise by suspending from the ceiling.
Any logo, trademark, name or visual symbol that identifies a product or group of specific firm is known as a/an
brand.
character.
class.
description.
Products sitting next to each other is referred to as
image proximity.
product proximity.
image adjacencies.
product adjacencies.
In visual presentation, non-saleable merchandise like floor coverings, backgrounds, mannequins, shelves, steps and objects that are used to create the theme or setting of the visual presentation are examples of
layout props.
exhibit props.
display props.
publications props.
For companies with limited budget, they can acquire their props through
found objects.
loan from other companies.
purchase from display house.
loan from other departments in the same store.
Planograms offer a medium for communicating the display. They are used
as a sales kit.
as an invisible salesperson.
to communicate the display of a range layout to the manufacturer.
to increase sales and give the most popular product the best ability to sell.
What type of fixture is best for a store with deep vestibules and wide frontage?
Island display.
Show and sell fixture.
Floor showcase fixture.
Multipurpose merchandise system display.
Which one of the following types of Point of Purchase display is suitable for temporary usage?
Vitrine.
Countertop case.
Cardboard fixture.
Interactive video kiosk.
Identify the season shown in the figure.
Fall.
Summer.
Spring.
Winter.
Identify the holiday theme used by the visual merchandiser as shown in the figure.
Easter.
Deepavali.
Christmas.
National Day.
Identify the type of assortment display shown in the figure.
Open assortment.
Theme assortment.
Closed assortment.
Ensemble assortment.
Identify the type of window structure shown in the figure.
Open window.
Corner window.
Windowless window.
Parallel to sidewalk window.
Identify the type of display pattern shown in the figure.
Step pattern.
Pyramid pattern.
Radiation pattern.
Repetition pattern.
Once the customer has conducted the information search, what is the next stage in the consumer buying process?
Need recognition.
Evaluation of alternatives.
Post-purchase evaluation.
Purchasing the merchandise.
What is the important communication tool which can be utilised effectively by visual merchandisers?
Branding.
Advertising.
Public Relations.
Personal Selling.
The roles and duties of a visual merchandising department in a department store include all of the following EXCEPT
Maintain retail standards.
Be aware of fashion trends.
Remove damaged or freshness-dated products.
Work closely with shop-floor staff to ensure visual guidelines are met.
When a store installs a theme which includes teddy bears, red roses and boxes of chocolates, what theme is it showcasing?
Christmas.
Halloween.
Valentine’s Day.
St. Patrick’s Day.
What type of background attracts attention away from the merchandise?
Black background.
Bright background.
White background.
Neutral background.
When renovating a store, which factor is important in creating a good store image?
A huge store logo.
An inviting entrance.
A small brand signage.
An installation different from the rest of its other stores.
When faced with a very limited budget, the best way for a speciality fashion house to acquire props would be to
use found items.
loan items from other companies.
purchase items from display houses.
loan items from other departments within the same store.
Identify the type of mannequin as shown in the figure.
Futuristic.
Representational.
Stylised.
Traditional.
What is the basic mix when positioning props and merchandise in any visual display?
Half props to half merchandise mix.
Two-thirds merchandise to one-third prop mix.
Two-thirds props to one-third merchandise mix.
One-quarter props to three-quarters merchandise mix.
Which of the following materials commonly used to refurbish recycled props adds richness to a display and can be reused?
Fabric.
Paint.
Paper.
Wood.
The most popular type of display that is often used by apparel retailers to hang or present products neatly is
rack display.
ensemble display.
assortment display.
theme-setting display.
Planograms offer a medium of communicating displays. What are they commonly used for?
Act as a guide for all emergency exits located in the store.
Maintain sales by placing the same products permanently.
Communicate the display of a range layout to the distributor.
Used to indicate fixtures and fittings that need to be repaired.
Identify the type of window structure as shown in the figure.
Arcade window.
Open back window.
Shadow box window.
Windowless window.
Which type of window design focuses on the fact that its displays can be viewed from two different directions?
Arcade.
Corner.
Open-back.
Parallel-to sidewalk.
You need to showcase merchandise which allows customers to view the merchandise at close range and provides the sales associate with a counter to show the merchandise. Which fixture should be used?
Vitrine.
Floor case.
Island display.
Show-and-sell fixture.
When installing a signage that requires the usage of adhesive letter or graphics which can be removed easily once the presentation has expired, what would be the most suitable type of signage?
Banner.
Wall sign.
Sign on glass.
Valance sign.
The most appropriate Point-of-Purchase display which is inexpensive and suitable for temporary usage would be a
Cardboard fixture.
Refrigerated cabinet.
Free standing gondola.
Interactive video kiosk.
You need to create a sign for the Great Singapore Sale. When preparing a sign, ensure that
both sides are unequal for formal layout.
the optical centre is 1/10 the distance above the true centre.
sketches made need not be in proportion to the finished sign.
both sides need to have equal amount or same size of illustrations for informal layout.
When preparing general items, all of the following factors must be adhered to EXCEPT
All products should be cleaned.
Products should be grouped in colour categories.
Sticky price labels should be placed on the underside of each item.
Expensive items should be duplicated or their perceived value will diminish.
A visual merchandiser must always be mindful of safety considerations when preparing the display area. Thus, when putting up a new display, the visual merchandiser must adhere to
move heavy props by oneself.
allow for nails and staples to be left on the floor.
allow electrical cables to trail across the shop floor.
use spray paints and strong adhesives in well ventilated areas.
