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WorksheetsVSM CA Revision III - Unit 1 to 4
Total questions: 40
Worksheet time: 1hrs 20mins
One of the importances of visual merchandising is that it
increases the staff morale.
lowers customers' intention to purchase.
provides job opportunities to visual merchandisers.
creates unique visual image which give competitive edge over other stores.
Zara set up their first retail outlet in Singapore since 201O. To celebrate their 4th Anniversary, 40% discount promotion will be launched during April - May 2014. Nirosha, Visual Merchandiser of Zara Singapore, needs to plan for the window display of this event. What does this theme belongs to?
Institutional.
Holiday.
Nature.
Seasons.
Which one of the following is NOT a factor to consider in arranging store display?
Fixtures.
Safety and security.
Price of merchandise.
Floor space for display.
When displaying and arranging merchandise, emphasis should be given to some special aspects of the product. It can be the colour, coordinates, brand name, size, price and end use. This is called
internal factor.
external factor.
minimum factor.
dominance factor.
Visual merchandising reinforces branding by
offering monthly promotion activities.
enhancing the image of the sales person.
creating an enjoyable shopping experience.
demonstrating how staff can sell the products.
Identify the type of mannequin in the picture.
Ethnic mannequin.
Stylized mannequin.
Futuristic human forms.
Traditional hum forms.
Which one of the following is the most appropriate way to acquire props if budget is limited?
Found items.
Loan items from competitors.
Purchase items from display houses.
Loan items from other department in overseas.
What is the purpose of using props in merchandise display?
Feature the background of the company.
Create setting, mood or theme for the display.
Provide more options for end user to choose.
Attract shoppers to purchase the props to further increase the sales.
What is the function of "Spirit Level" In visual merchandising toolkit?
For boring holes.
For covering floor levels.
For quick repairs and fixes.
For ensuring the graphic is level.
One of the safety considerations when preparing props and mannequins is to place chairs or other items around the showcase when the doors are open. What is the purpose of doing this?
The mannequins can be secured on the showcase.
The showcase is not easily seen and easy to run into.
The flammable item will not melt near the halogen lights.
The showcase is safe from the painted props which are not dried yet.
Which one of the following is a feature of good display?
Convince buyers the value of the products.
Communicate with target customers by email.
Offer free gifts to customers who enter the shop.
Deliver promotion messages to customers through store's announcement.
Marks & Spencer sets up a window display which mannequins are dressed in a matching combination of shoes, pants, tops, and these items are available in different departments in the store. This type of display is known as
rack display.
ensemble display.
close assortment display.
open assortment display.
Which group of merchandise is suitable to be displayed in vitrine?
Slippers, laptops, sunglasses.
Gold rings, handphones, designer chairs.
Calculators, water bottles, expensive watches.
Branded wallets, diamond rings, pearl necklaces.
One of the advantages of "Corner Window" structure is that
such location needs to pay a premium rental.
it enables close inspection of the merchandise without requiring the shoppers to crouch on the floor
passers-by will be converging on the store from two directions, which provides greater visibility to the store and its interior.
it has large frontage on the main street which separate them from the rest of the stores. There is no interference of the interiors
Which way of arranging merchandise can gives the feeling of motion?
Step pattern.
Pyramid pattern.
Radiation pattern.
Repetition pattern.
Face-out merchandise
should be the best-selling items.
can provide a break within the same category.
should be folded instead of clipped on hangers.
are usually off-season items that place inside the dump bin.
Which one of the following point-of-purchase displays is inexpensive and suitable for temporary usage?
Wall case.
Countertop case.
Cardboard fixture.
Interactive video kiosk.
Which one of the following description is correct?
The optical centre is 1/9 the distance left to the true centre.
The optical centre is 1/10 the distance above the true centre.
The optical centre is 1/15 the distance below the false centre.
The optical centre is 1/30 the distance right to the true centre.
Why should signages and Point-of-purchase displays be securely fastened?
To avoid having overheat situations.
To reduce the visibility of merchandise.
To prevent causing risks of injury to passers-by.
To stop visual merchandisers moving free-standing signs.
Toys "R" Us put up a sign showing "New Arrivals" for these soft toys. The purpose of using this sign is to
display vendor's branding.
clear the unsellable stocks.
persuade customers to buy.
rebuild the company image.
Which of the following elements is NOT part of the promotion mix?
Advertising.
Accounting.
Public relations.
Visual merchandising.
Which one of the following statements is true of visual merchandising?
Visual merchandising uses only print advertising in its displays.
Visual merchandising provides a common visual image for different companies.
Visual merchandising is used to create enjoyable shopping experiences.
Visual merchandising reinforces branding only through product
demonstration.
Alice is a visual merchandiser for a major departmental store. Which of the following factors is NOT a factor to consider when arranging store displays?
Safety.
Fixtures.
Merchandise mix.
Store operating hours.
Communication drives all businesses and retailers rely heavily on branding to communicate a message to their target audience. Which of the following aspects of a brand is driven by communication?
Brand image.
Brand upkeep.
Brand location.
Brand affordability.
Which theme is being displayed in a window consisting of roses, teddy bears, boxes of chocolate and hearts?
Summer.
Christmas.
Halloween.
Valentine’s Day.
Which one of the following materials is NOT commonly used to make representational forms?
PVC piping.
Steel tubing.
Wooden dowels.
Corrugated cardboard.
Some of the methods of acquiring props on a small budget are as follows, EXCEPT
using found objects.
loan of items from other companies.
using items from past visual displays.
purchasing items from other companies.
The general rule when considering props is
half merchandise mix to half props.
one-third props to one-third merchandise mix.
two-thirds props to one-third merchandise mix.
one- quarter props to three-quarter merchandise mix.
Identify the mannequin as shown in the figure.
Ethnic.
Representational.
Stylised.
Traditional.
The following safety considerations must be considered when preparing props and mannequins EXCEPT
mannequins must be properly secured.
do not hang any flammable object near halogen lights.
do not mask the floor plug when using glitter or similar substances.
painted items must be dry before placing them in areas where customers can come into contact with them.
The type of display that is being used when a combination of shirt, tie, cufflinks and tie pin are displayed is known as
rack display.
ensemble display.
assortment display.
theme-setting display.
Which ONE of the following factors helps to create an overall store atmosphere?
Setting of theme.
VIPs visiting the store.
Damaged or spoilt merchandise.
Company’s return and exchange policy.
Identify the window structure as shown in the figure.
Arcade window.
Corner window.
Shadow box window.
Parallel-to-sidewalk window.
A fixture that allows the customer to view the merchandise from all angles and is often used to display watches, jewellery and glasses is also known as
vitrine.
floor case.
island display.
show-and-sell fixture.
Theresa is a visual merchandiser for a hardware store and has decided to introduce the use of planograms to her sales staff. Which of the following reasons best describes the usage of a planogram?
Allows staff to decide which areas to clean first.
Allows staff to decide where to store unused props.
Gives emphasis to slow-moving merchandise by allocating more retail space to them.
Acts as a guide to the store and shows where each type of merchandise is displayed.
Theresa has to change the display area to showcase the latest merchandise on sale. Which of the following is the proper sequence of procedures when preparing the display area?
Clear used items, store items, clean display area, prepare display area.
Prepare display area, clean display area, store items, clear used items.
Clean display area, prepare display area, clear used items, store items.
Clear used items, clean display area, store items, prepare display area.
The best form of display to allow customers to sample a wide range of fragrances would be
rack display.
mood display.
parallel display.
assortment display.
Signages are commonly used in retail stores. A sign that can be easily programmed with a variety of styles and symbols but without any sound is known as
Wall sign.
Digital sign.
Display card.
Moving message sign.
A decal is also known as a
banner.
wall sign.
valance sign.
sign on glass.
The optical centre of a sign is
2/10 the distance below the true centre.
1/10 the distance above the true centre.
2/10 the distance above the true centre.
1/10 the distance below the true centre.
