wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

MBSA2313 - Competitor's Analysis

Total questions: 11

Worksheet time: 6mins

Name
Class
Date
1.

Ikea is an example of

a)

a low cost strategy

b)

A differentiated strategy

c)

a market segment focused differentiated strategy

d)

a market-segment cost-focused strategy

2.

In the Value Innovation Model ____ is reduced and _____ is lifted?

a)

Value, Cost

b)

Cost, Value

c)

Political Hurdle, Motivation Hurdle

d)

Creativity, Cost

3.

In the ERRC grid, C stands for?

a)

Compliance

b)

Create

c)

Calculative

d)

Cultivate

4.

Why is Air Asia so successful?

a)

Cheaper than conventional airline

b)

Understand customer’s needs

c)

Looked across alternate industry

d)

All of the above

5.

Which markets did Cirque Du Soleil capture?

i. Circus

ii. Theater Performance

iii. Entertainment

iv. Young Kids

a)

i & iv

b)

ii & iii

c)

ii, iii & iv

d)

i, ii, iii

6.

Dr Iskandar's favourite food is

a)

McDonald's

b)

Nasi Goreng

c)

I don't care

d)

Masak Lemak Cili Padi

7.

Which of the following is not an element of Porter’s Five Forces Model?

a)

The firm’s macroeconomic environment.

b)

The firm’s existing competition.

c)

The bargaining power of suppliers.

d)

The potential competition from new entrants.

8.

In Porter’s Five Forces Model, conditions are more favourable for firms within an industry if:

a)

Buyer power is high

b)

Supplier power is high

c)

Entry threat is low

d)

Substitute threat is high

9.

In general, industries are more attractive when the

a)

Majority of the threats are high

b)

Majority of the threats are low

c)

Threat of each of the forces is neutral-neither low nor high

d)

Threat of each of the five forces is low

10.

Supplier concentration, switching costs, attractiveness of substitutes, and threat of forward integration are factors that have a direct impact on

a)

Threat of new entrants

b)

Bargaining power of buyers

c)

Threat of substitutes

d)

Bargaining power of suppliers

11.

Which of Porter's Five Forces is most directly influenced by the number and balance of competitors, degree of difference between products, growth rate of an industry?

a)

Threat of New Entrants

b)

Rivalry Among Existing Firms

c)

Threat of Substitutes

d)

Bargaining Power of Buyers