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SWOT Analysis

Total questions: 19

Worksheet time: 10mins

Name
Class
Date
1.

A change in customers' likes and interests may be seen as a/n

a)

Opportunity

b)

Strength

c)

Weakness

d)

Threat

2.

Internal factors that may limit a company's ability to achieve its goals would be known as a

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

3.

If a business conducts a SWOT analysis to decide whether or not to expand, which of the following would be categorized as an opportunity?

a)

money is available for the expansion

b)

new competition could enter the market

c)

there is a potential for increased profits

d)

company expenses have increased

4.

Which option below lists the internal factors of a SWOT analysis?

a)

Strengths and Opportunities

b)

Weaknesses and Threats

c)

Weaknesses and Strengths

d)

Threats and Opportunities

5.

Which option below lists the external factors of a SWOT analysis?

a)

Strengths and Opportunities

b)

Weaknesses and Threats

c)

Weaknesses and Strengths

d)

Threats and Opportunities

6.

A damaged reputation would be considered a (n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

7.

You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a (a)   .

8.

Great customer service would be considered a (n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

9.

External factors that a company may be able to take advantage of would be listed under

a)

Threats

b)

Opportunities

c)

Strengths

d)

Weaknesses

10.

When your competitors have access to better channels of distribution, that would be considered a(n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

11.

Elements in the environment, not under your control, that could cause trouble for the business are

a)

Threats

b)

Weaknesses

c)

Opportunities

d)

Threats

12.

SWOT stands for?

a)

Strengths, Wellbeing, Opportunities, Threat

b)

Sudden Weaknesses, Outstanding Threats

c)

Strengths, Weaknesses, Opportunities, Threats

d)

Social Ways of Overcoming Threats

13.

A SWOT analysis looks at?

a)

The Internal Factors only

b)

Both internal and external Factors

c)

The external factors only

d)

None of the above

14.

Strengths and Weaknesses look at:

a)

The internal factors affecting a business

b)

The external factors affecting a business

c)

The future of the business

d)

None of the above

15.

Opportunities and Threats look at:

a)

The internal factors affecting a business

b)

The external factors affecting a business

c)

The future of the business

d)

None of the above

16.

Identify a weakness from the following

a)

Overseas demand for a product

b)

Falling number of customers within specific age group

c)

Making a profit

d)

Poor quality goods

17.

Identify an opportunity from the options below:

a)

New market opened up

b)

Minimum wage so higher wages have to be paid

c)

Negative publicity

d)

Good financial situation

18.

Identify a threat from the list below:

a)

New market opened up

b)

Competitor opening a new outlet next to your business

c)

Poor staff training

d)

Expansion overseas

19.

A SWOT analysis examines the internal and external business environment.

a)

True

b)

False